The Ezoic Story - what does 'beta' mean?

Ezoic Customer Service -

Every tech start up company has a release life cycle for their product or service. Ezoic is now in open beta, which means that we are offer our product to anyone, and continue testing / receiving feedback.

However, your site is not being used as a ‘guinea pig’!  We have spent over three years and several million of dollars testing our technology to make sure that it is safe, reliable, and successful.  We were in closed beta from April 2013 - April 2014.  And before that, we built the platform to help manage our own sites and improve their income and user experience metrics (we still own sites that we use as test sites).

We believe that building a service for your own use is the best way to build any good platform (look at Amazon for their AWS service, or Google's Adsense program - which are good examples of technology developed for a company's own use before being re-purposed for client use outside the company).  

We believe that this gave us dual perspective of both sides of the business, giving us the ability to align our interests with those of our publishers.  We will not test anything on a partner site that we have not first fully tested on one of our own sites several times!

For our current publishers, we are thrilled to share in your success and greatly appreciate any and all feedback to help us continue to grow and improve.  

Being a free service and now that we're open to the general public, we really value your input.

'Beta' - doesn't mean substandard.  It's just an acknowledgment that the product is still evolving and improving.  Beta is usually one of the last formal stages of a product's evolution (Gmail, for example, was famously still in beta 5 years after launch)

'Beta' - doesn't mean substandard.  It's just an acknowledgment that the product is still evolving and improving.  Beta is usually one of the last formal stages of a product's evolution (Gmail, for example, was famously still in beta 5 years after launch)
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