How to read Ezoic Results

Ezoic Customer Service -

There are a lot of numbers in the Ezoic dashboard aren't there?!  Let's try and get to grips with how to read them...

Experiments Dashboard

Experiments Dashboard

You can get to the Experiments page by clicking on the menu item or clicking below the Experiment Performance table (as shown)

Experiments Graph Overview

Experiments Graph Overview

Woah!  We realize this is a lot to take in at first, but read on, and all will be revealed!   The graph itself is simple and shows each layout experiment in a different color.  The more a color is shown, the more users are seeing it.  This is for a site's optimization over almost a year, which is why it looks like a lot to take in.  You can toggle between screen sizes - by clicking on the desktop/tablet/mobile button and change the date range too.  

Experiments Graph

Experiments Graph

Going back in time to when this site went live.  As you can see from the graph - the system has split the traffic between 5 main layout tests for desktop, together with a number of smaller tests.  After gaining enough data (in this case, after a month of testing) a 'winner' (Experiment Oilfish, shown in light blue) was 'promoted'.  When a site has a 'winner', the system sends it more traffic so it can begin to improve the income and UX overall.  The remaining traffic is for more testing - and finding new winners over time.  

Experiments -  Early results Table

Experiments -  Early results Table

Why did Oilfish get to Rank top?  It depends upon the goals set in the optimization preferences (see link above the table). The system scores each layout using the optimization preferences (goals) chosen by you.  

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