When the system begins to test new ad placements, Ezoic ad tags will replace your original ad tags for the portion of traffic you are testing with. The revenue from the test layouts will collect in your Ezoic account. On your original layout (the control) your original ad tags will remain as-is and you will continue to collect revenue as you’ve always done.
Ads served by Ezoic will come from Google’s ad exchange (AdX). We have set up a real-time bidding system for 250+ premium ad networks (including AdSense). This competitive ecosystem can help you secure higher eCPM's, resulting in more income. However, the main increases in revenue come from the optimized placement of the ads.