Why do I need to convert/wrap my ads?

Ezoic Customer Service -

During the setup wizard for Ad Tester, you will be asked to convert or wrap your existing ads. Either method works, and it’s up to you to choose.

Converting/wrapping your existing ads allows Ezoic’s system to test the same locations on the Ad Tester layouts. For the portion of traffic that sees your original (non Ad Tester) version, they will see your original ads.

If you do not wrap or convert your existing ads, they will show up on all layouts - both the original and the Ad Tester versions. On the Ad Tester versions, the system will not be able to test those ad sizes/locations, because they aren’t converted or wrapped, and there may be too many ads per page if you have all your original ads plus the new placeholders you created.

Once you’ve wrapped/converted your existing ads, you’ll want to move on to the next step - creating ad placeholders.

 

Example of Wrapping an Ad

Let's say you create an Ezoic ad placeholder shown below:

 

<!-- Ezoic - above definition - under_second_paragraph -->

<div id="ezoic-pub-ad-placeholder-100">

<!-- optional: your normal ad code can go here -->

</div>

<!-- End Ezoic - above definition - under_second_paragraph -->

 

If you had an Adsense code on your site that looks like this:

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

<!-- 1-banner-1 -->

<ins class="adsbygoogle"

style="display:inline-block;width:468px;height:60px"

data-ad-client="ca-pub-123456789101112"

data-ad-slot="5744848575"></ins>

<script>

(adsbygoogle = window.adsbygoogle || []).push({});

</script>

 

You would simply place the code where the <!-- optional: your normal ad code can go here --> is in the Ezoic Code - so the final result would look like this:

 

<!-- Ezoic - above definition - under_second_paragraph -->

<div id="ezoic-pub-ad-placeholder-100">

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

<!-- 1-banner-1 -->

<ins class="adsbygoogle"

style="display:inline-block;width:468px;height:60px"

data-ad-client="ca-pub-123456789101112"

data-ad-slot="5744848575"></ins>

<script>

(adsbygoogle = window.adsbygoogle || []).push({});

</script>

</div>

<!-- End Ezoic - above definition - under_second_paragraph -->

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