How Ezoic Benefits Site Speed and Performance

Jenny Hay -

Ezoic Site Speed Features

When you integrate with Ezoic you automatically update your site to run to all of Google’s site speed recommendations. This applies to any traffic which you choose to send to the Ezoic system and includes:

  • World Wide CDN -  Ezoic serves all of your static content (e.g. images, CSS) from a world-wide CDN. Just install the ‘Caching’ app in your Ezoic App Store to take advantage of this.

  • Amazon’s Cloud Services - Ezoic uses latency based routing to send each individual visitor to your site to one of four world-wide data centers that will show them the site fastest.

  • Asynchronous Loading (a.k.a ‘lazy loading’) - Ezoic staggers the loading of resources on the site in order to make sure the content gets to your readers as fast as possible. This means that the content is loaded with priority, then images, ads, then other resources which are not necessary for your readers (more on this below).

  • Combining Resources - Ezoic combines external resources on your site into single requests to reduce latency.

  • Compressing Resources - Your site’s external resources like images and CSS files are compressed to decrease their file size and help speed up load times.

  • CloudFlare - as an official CloudFlare partner Ezoic can offer you free access to their industry leading site speed and security features. You can access these by installing the CloudFlare app in your Ezoic App Store.

 

Ezoic site speed best practices:

If you are seeing an objectively slower site speed after integrating with Ezoic, there is a very strong chance that you do not have an element of the platform setup properly.

Here's a short checklist to ensure your website is faster with Ezoic.

  1. Turn on the Ezoic caching app
  2. Ensure that the Ezoic caching app is working properly on your website
  3. Turn on The Ezoic Site Speed App and configure it for your website

These three elements can make a huge difference with Ezoic.

Caching is often not working properly when Ezoic is initially integrated because of rule publisher have set on their own websites. For example, you may have a caching plugin on your WordPress website that is overwriting Ezoic's cache. Ezoic allows defaults to the publisher's rules to ensure that Ezoic does not conflict with your website.

Using the link above, you can learn how to check your site to make sure Ezoic caching is working properly. If not, you can always leverage support@ezoic.com for help.

Lastly, the Ezoic Site Speed app features automated rules that allow you to quickly satisfy many of the common Google Pagespeed Insights recommendations with the click of a button. Use the link above to learn how you can use it on your website.

 

Site Speed and Lazy Loading

Ezoic works as a proxy, serving much of your content via a cache and uses lazy loading which prioritizes the essential elements for site rendering and functions over the non-essential elements that don't affect user experience and loads them in the background.  This is recommended by Google.

Unfortunately, many online speed tests are more interested in the time it takes to load all of the elements on the page. When you’re doing lazy loading, it can take some elements - such as ads or unimportant files - longer to load which drags down the speed score of the site. However, the actual experience for users is very fast, and this is what search engines like Google are actually measuring.

So although your site score is lower on some tools, it's actually rendering faster and giving your user a better experience, which reflects in real user engagement metrics.  

Check out this case study on how Ezoic affects SEO: https://40cupx20bt643wowwz361l9h-wpengine.netdna-ssl.com/wp-content/uploads/2018/04/Ezoic-SEO-Study-20181.pdf


Help and Advice
If you’d like specific recommendations on Ezoic’s apps to improve your site speed, feel free to reach out to your account representative or support@ezoic.com.

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