Optimization Goals

Piper Lofrano -

You have the ability to set goals for your site, which will influence the results of the testing process. Let's begin!

Select "Settings" from the Navigation Bar:

Select "Settings" from the Navigation Bar

 

Then go to "Optimization Goals" and click "Manage":

Optimization Goals

 

Choose pre-set options or custom:

Choose pre-set options or custom

On this page, you can choose your optimization settings. Your options are Revenue Focused, User Experience Focused, Balanced (default), or Custom. For example, if you select Revenue Focused, the system will look for and promote the layouts that perform best in terms of revenue. You can also create a custom set of metrics that will encourage the results. Remember, these settings tell the system what you want to achieve, so choose wisely! Most people start with Balanced and adjust from there. If you need help or have questions, your Ezoic Account Representative can help you. Don't forget to 'Save Changes'!

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