What does Ezoic do?
Ezoic is a technology (or a system) that helps informational sites improve usability / content discovery on site and income from advertising. Ezoic tests websites' layouts (or templates) and ad locations to find out what visitors like and dislike, and then adjust to improve user experience metrics (like time on site, page views per visit, bounce rate...) and increase ad revenue. This is all based on data and numbers. This is done in two ways:
1. Ezoic's Layout Tester - which tests the templates and look of your site whilst your content remains exactly the same.
2. Ezoic's Ad Tester - which tests the ad positions, sizes, locations on your site whilst your content remains exactly the same.
More information on the difference between Ezoic's Layout Tester and Ad Tester can be found in this article.
Why we think it's great...
We think testing site layout is the number one thing a publisher can do to improve usability and revenue from advertising. Based on data collected from over 700 participating sites (750k visitors a day | 24 M visits a month), websites earn 300%+ revenue compared to the previous site's layout. Users also spend 35% more time on the site. Take a look at this blog post which talks about using neglected analytics data to maximize digital revenue, and you can even check out some real-life case studies here.
So, as a Publisher, what do I need to do?
Site owners do not have to do any technical work to run thousands of tests. The process / integration with Ezoic is super simple. We've got over thousands of different site layouts and placeholders (potential ad locations) and the technology will test new page variants and ad positioning and sizing to identify which layouts/combinations drive the best user experience (i.e time on site, page views per visit etc.) as well as income from ad revenue, you can even tell the system whether you're more UX metric focused or more revenue focused!
The system will measure your revenue (earnings per thousand visits), your retention rate / bounce rate, page views per visitor, time spent on site and many more user experience metrics. The system will promote the right layout / ad combinations for desktop, mobile and tablet, based on the data generated. Clever hey?
What can I expect?
Each variation is tested by showing different versions to different user groups at the same time. Remember that it's the same content, but with new layouts / ad combinations. You will continue to add content exactly the same way you always have and the Ezoic platform will automatically adjust it to the test layouts via Ezoic's caching app.
We have found that the results (in user experience metrics and revenue) speak for themselves, so there is no tie-in, no set up costs, no contract, no commitment required. Test it out and see the results for yourself!
Got a question that wasn't answered here?
Reach out to our support team at firstname.lastname@example.org at any time and they'll be happy to assist you with any queries you may have!