Ezoic Ad Tester - Best Practice Guide

Ezoic Staff -

Ezoic Ad Tester is a very powerful tool that can drastically increase your ad revenue from your site.  It is capable of testing millions of combinations of ad locations, colors and sizes with minimal work on your part.  However, there are a few basic things you should do to make sure you get the most out of the Ezoic Ad Tester.


1. Use LOTS of ad units

You should place a minimum of 15 ad units per page and we recommend placing as many as you possibly can.  Depending on content length, most publishers see best results with at least 25-30 ad units per page.


2. Select multiple ad sizes

Try to select as many ad sizes as will fit in each ad unit, even if you don't think they will work.  The system will find the best ones for each scenario and sometimes the results will surprise you.

 Make sure that each page of the site has ads in different positions. Each time a user loads the page the system won't show more than one ad per position, so it's important to get some variety in when you are creating the Ezoic ad codes.




3. Enable Mobile Anchor Ads

Anchor ads are ads that "stick" to the bottom of mobile devices.  They provide a great user experience and can significantly increase your revenue from mobile devices.



4. Use ALL the available "Location of Ad" options.

Ezoic Ad Tester will never show more than one ad for each "Location of Ad" (such as under first paragraph, under second paragraph, etc).  Because of this, it is critical that you have at least one ad unit (preferably more) for each Location of Ad option.


5. Create Mobile Ad Units

Odds are that many people are visiting your website on mobile devices.  There are special sizes that perform well on mobile devices.  We recommend creating many (10-20) mobile only ad units and selecting sizes that work well on mobile devices - generally all the Boxes and the Mobile sizes.



6. Use Native Ads

Native ads can work quite well on some websites.  We recommend creating and placing at least 5 native ad units on each page.  Doing this will increase your revenue by 10 - 25% depending on your site.


7. Be Patient

Testing thousands or millions of combinations takes time.  Don't fret about a single bad day or even several bad days.  Testing requires long term commitment and patience, but the benefits are often astronomical  Depending on your site's size, we recommend giving testing at least 3-6 months to see the full benefits.

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