The Advanced Reporting Section allows publishers to view Ezoic data for all of their sites based on specific parameters. This can be extremely valuable for publishers looking to drill deep into the data for analysis on individual aspects of the site over a certain time period.
When running a report, you can use some of the most common reports by clicking 'Quick Reports'.
Alternatively, you can select your own parameters from the 'Report Types' drop-down:
- Device Category
- Traffic Sources
- Landing Pages
- UTM Source
- UTM Medium
- UTM Campaign
- UTM Term
- UTM Content
Read more about UTM Parameters here.
The report dates can be changed to the following by clicking on the calendar
- Last 7 Days
- Last 30 Days
- This Month
- Last Month
You can also specify a specific range by clicking on the dates:
The report will show data for the following metrics based on the report types you have specified:
- Page Views
- PV/Visit (page views per visit)
- Bounce Rate
- EPMV (Earnings Per thousand Visitors)
You have the option to save reports within your Ezoic account, or you can export them into an Excel Document.