How does Ezoic pull information for Article Context Reports in Big Data Analytics?

Emily Willis -

*If you have any questions on the information in this article please don't hesitate to contact our Support team at support@ezoic.com

 

Article Context currently enables publishers to gain unique insights into your content based on Author Name, Published Date and Category. Via our Analytics platform you can view metrics such as Engaged Page Views, % Exit and % New Visits in relation to these variables.

 

To find these reports, go to Reporting > Big Data Analytics Beta inside your Ezoic dashboard. Once inside Big Data Analytics go to “Content”:

 

autor_metrics_bda.png

Ezoic gathers this data from different html tags.

JSON-LD is the first script tag pulled from the html - and generally has author and published date information.

 

JSON-LD


JSON-LD is an industry standard and more information can be found here: Json-ld.  A very good resource is https://jsonld.com/ which has examples for the different json-ld formats for Articles, Blog Posts, etc.
This is an example of Article ld+json script tag you can use on your site.

jsonld1.png



 

And this is an example of a Blog Post ld+json script tag you can use on your site.

ld_2.png

 


AUTHOR

From the JSON-LD, we will extract the "author".  Please note the different "author" structures between the Blog Post and Article examples above - we can either gather the information if the author is listed as a string ("author": "Patrick Coombe") or we find the "name" element of the author object:


author_1.png

 

 

What if there is no Json-ld?

We will also search other meta tags and html to get author information. The next standard used is the Open Graph protocol http://ogp.me/ to add metadata.

  • This is an example from Open Graph for profile metadata for the author:

 

Author meta tag:

author_meta_tag.png

 

Author Sailthru metatags https://getstarted.sailthru.com/site/personalization-engine/meta-tags/

 

saiklthru_author_met_tag.png

 

  • The Author hyperlink rel=”author” indicates that a link is pointing to information about the author of a page or article.  Link text will be used as the author name. In the example below, John Doe is recorded as the author.

 

kjohn_doe_author_tag.png


 

open_graph.png

 

PUBLISHED DATE

 

If there is no Json-ld we will also search other meta tags and html to get “published date” information.

 

 

This is an example using Open Graph for article publish_time:

PUB_DATE.png 

  • Published date can be found using meta tag date, for example:

 

TAG_PUB_DATE.png


 
OR

 

PUB_DATE_2.png

 

 

SAILTHRU_2.png

 


CATEGORY
 

If there is no Json-ld we also search other meta tags and html to get the “Category” information.

 

DSFGVGF.png

 

  • Whilst the following is an example using meta tags: 


CATEGORY_MET_TAGF_2.png 

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