When changing your WordPress theme, it is possible that your existing placeholders will not translate seamlessly to the new theme.
If you're using automatically inserted ad placeholders, such as our AI placeholders, WordPress placeholders, or Automatic Placement Service placeholders, then changing your theme won't affect these ad placements, and they should continue to appear without an issue since they are inserted dynamically. If this is the case, no further action is needed!
However, any placeholders that were created manually within your Ezoic dashboard or using the Ezoic Chrome extension may have been affected by a theme change, especially if the location where they had previously been inserted has been moved or no longer exists within the new theme. This can potentially impact your revenue. To address this, you will need to review and adjust your placeholder setup.
First, assess your top landing pages to ensure that your placeholders are correctly positioned. If the Ezoic system has automatically removed some placeholders due to unavailable divs, you should create additional placeholders to compensate for these losses.
It's important not to delete placeholders that have not translated well to the new pages, as they may be generating significant revenue. Instead, try adjusting the padding and changing the sizes to prevent any overlapping of placeholders. Ensure that there is at least one placeholder of every type on each page where the content supports it.
After making these changes, be aware that there might be a short-term impact on your revenue. The system will require some time to adapt, gather new information about user behavior, and optimize accordingly.
To facilitate these adjustments, you can use Ezoic's Chrome Extension, which allows you to make changes to your placeholder setup efficiently. If you aren't already using the Chrome extension, you can find it here.