Welcome to Ezoic's Content Guidelines! As a publisher, it's crucial to ensure that your content meets our standards to maximize your monetization potential and provide a valuable experience for your visitors. In this article, we will outline the core requirements for content quality, highlight the importance of avoiding thin content, and detail the types of articles and sites that are prohibited. By adhering to these guidelines, you can ensure that your site is optimized for success and compliant with Google's policies. Let's dive in and explore what it takes to create high-quality, engaging content for your audience.

Core Requirements

We expect all sites to have content that is original, engaging, and contributes value to visitors.

Content Quality

• Add Enough Unique Content: Sites with high-quality content contain articles that directly answer the posed question, unlike lower-quality sites that tend to offer vague content with less value, violating Google’s scaled content policies. If you use AI and generative tools, ensure that you are adding value rather than repurposing already published content.
• Avoid Duplicate Content: Lower value sites may feature content similar to or the same as that on more reputable sites. Using AI and generative writing tools without adding user value can violate Google’s scaled content policies. Directly copying content from more reputable sources violates Google’s scraped content policies.
• Keep It Coherent / Engaging: Higher quality sites focus on a defined subject, while lower quality sites cover a broad range of topics. Sites lacking coherent content violate Google’s scraped content policies. Ensure that content flows naturally for readers. Lower quality sites often include text that reads unnaturally with excessive keyword use to manipulate rankings, violating Google’s keyword stuffing policies.

Thin Content

If your site is not ready for monetization due to thin content, review the suggestions below to ensure it meets our minimum content requirements. This does not apply to tool sites, which are not required to have a blog component.

• Ensure your site has more than 15 articles: To prepare for monetization, ensure that you have written and posted more than 15 articles of sufficient quality, following our quality guidelines.
• Ensure that your articles are more than 500 words: Sites with articles of 500 words or less are not ready for monetization. Generally it's best practice for SEO optimization to aim for articles of around 800 - 1,000 words.
• Your articles cannot consist solely of images: Sites with articles made up solely of images are not ready for monetization. Add substantial high-quality written content to accompany images. When trying to overturn a thin content denial, remember that adding more content alone doesn’t guarantee approval—content must be coherent and high quality. If using AI tools, review the content carefully to ensure it meets these requirements.

Prohibited Articles

If your site is not ready for Ezoic monetization due to prohibited articles, audit your content to assure it adheres to the following requirements:

• Adhere to a single niche: Sites not ready for monetization may contain articles that fall outside the website’s niche, often to manipulate rankings, violating Google’s site reputation policies.
• No spammy redirects: Sites containing spammy redirects violate Google’s sneaky redirect, hacked content, and malicious behaviors policies. Such redirects may pop up and prevent access to the content, direct users away from the site to another site, open unrelated websites in new tabs, or start downloads automatically. Sites ready for monetization must remove third-party code causing spammy redirects.
• No download links: Sites with a limited number of articles that contain downloadable content are not ready for monetization. Remove either the downloadable materials from the articles or the articles containing them entirely.

Prohibited Sites

Sites that mostly feature content that cannot be monetized will not be approved for monetization. This includes, but is not limited to:

• Copyrighted material or downloads
• E-commerce sites without a blog or informational content
• Corporate sites
• Video or image sites with limited textual content
• Unoriginal tool sites
• Counterfeit goods
• Keyword stuffing
• Adult or sexually explicit content
• Dangerous or derogatory content
• Illegal content

To ensure your site is ready for monetization and meets high-quality standards, consider the following best practices and tips:

1. Original and Engaging Content: Focus on creating unique, engaging content that adds value for visitors. Avoid repurposing existing content without adding new insights or perspectives.
2. Coherent and Focused Articles: Ensure your articles are coherent and focused on a well-defined subject. Avoid spreading your content too thin across a broad range of topics. This helps in maintaining a clear niche and enhances user engagement.
3. Avoiding Duplicate Content: Steer clear of duplicating content from other reputable sites. Always aim to provide original content that stands out in its uniqueness.
4. SEO-Friendly Length: Write articles that are typically around 800 - 1,000 words. This word count range is generally optimal for SEO and helps in providing comprehensive coverage of the topic.
5. Avoid Keyword Stuffing: Ensure your content flows naturally and is written for readers, not search engines. Overusing keywords to manipulate rankings can lead to penalties.
6. Quality Over Quantity: While it’s important to have more than 15 articles to meet monetization requirements, the focus should remain on the quality of the content. Each article should be well-written, informative, and free of errors.
7. Review AI-Generated Content: If you are using AI tools to generate content, meticulously review and refine the output to ensure it meets quality standards and adds genuine value.
8. Avoid Prohibited Content: Make sure your site does not include prohibited articles such as those containing spammy redirects, download links, or content outside your niche. These can negatively impact your site’s reputation and compliance with content policies.

By following these best practices, you can enhance the quality and credibility of your site, making it better suited for monetization and improving user experience.