Understanding user experience metrics is crucial for optimizing your website's performance and ensuring visitor satisfaction. This article provides a comprehensive overview of the various user experience metrics available in the Big Data Analytics section of your Ezoic dashboard. These metrics, evolved based on your feedback, are exclusive to Ezoic Publishers and are essential for analyzing and improving user engagement on your site. From basic metrics like Pageviews per Visit to more nuanced ones like Engaged Pageviews and Navigation Bounces, we'll break down each metric and explain its significance. Whether you're looking to enhance content strategy or understand user behavior better, this guide will help you navigate and leverage these valuable insights effectively.

The Detailed Content section of this article provides in-depth explanations of various user experience metrics that Ezoic Publishers can track in the Big Data Analytics section of the Ezoic dashboard. These metrics are useful for understanding user behavior and optimizing content.

User Experience Metrics

Pageviews / Visit: This metric shows the average number of pages viewed during a visit to your website. However, it may not fully capture user satisfaction, as a visitor might find the exact information needed on the landing page without viewing additional pages.

Engaged Pageviews / Visit: This tracks the average number of pages where users are actively engaged during a visit. It is a valuable metric for identifying popular content and generating new ideas based on what users interact with the most. 

Average Visit Duration: Also known as 'session duration', this metric measures the average time a user spends on your site. It's important to create rich, original content to extend this duration.

Average Engaged Time / Visit: This is the average time users spend actively engaging with your content, as opposed to being idle or in another browser tab. This metric captures activities like scrolling and mouse movement.

Bounce Rate: This represents the percentage of visits that are confined to a single page and last less than 30 seconds. For a more detailed analysis, consider looking at 'Navigation Bounces'.

Visit Navigation Bounces Per Visit: This metric measures the average number of navigational bounces, where users navigate to an unintended page and then quickly leave. It provides a deeper insight into user engagement than the basic bounce rate.

Return Visitor Rate: This shows the percentage of visitors who return to your site, indicating how changes to your content affect user intent.

Bounces: The total number of times users immediately leave the site after starting a visit.

Copy & Pastes: Tracks the total number of copy and paste actions during a visit. This can reveal which content users find valuable enough to copy.

Copy / Pastes Per Visit: The average number of copy or paste actions performed per visit, offering insights into user engagement with specific content.

Engaged Pageviews: The number of pageviews where the user interacted with the page for at least 10 seconds.

Enters: The percentage of users who enter your site through a specific page.

Entrances: The total number of times users enter your site through a given page.

% Exit: Shows the percentage of users exiting your site from a specific page.

Exits: The total number of times users exit the site from a particular page.

Pageviews: The total number of pages viewed over a set time period.

Return Visits: The estimated total number of visits from users who have previously visited the site.

Average Content Viewed Percent: Indicates the percentage of content viewed vertically on the screen by the user.

Shares: The total number of shares made by users on the site.

Shares / Visit: The rate at which users share information from the site.

Average Connection Downlink: The average effective bandwidth estimate in megabits per second.

Average Connection Round Trip Time: The average estimated round-trip time for signals or data packets from a source to a destination and back.

Average First Paint: Measures the average time when the browser first renders any content after navigation, excluding the default background paint.

Average First Contentful Paint: This metric tracks the average time when the browser first renders any DOM content, such as text or images, providing an early indicator of site loading performance.

To optimize your usage and make the most out of tracking user experience metrics in the Big Data Analytics section of your Ezoic dashboard, consider the following best practices and tips:

1. Focus on Engaged Pageviews:
   • Prioritize tracking engaged pageviews per visit over simple pageviews per visit. Engaged pageviews offer insights into how users are interacting with your content and can help identify popular content types and topics that resonate with your audience.
2. Enhance Average Visit Duration:
   • To improve the average visit duration, concentrate on creating original and rich content that keeps users engaged. Incorporate multimedia elements like images, videos, and infographics to make the content more appealing.
3. Monitor Bounce Rate and Navigation Bounces:
   • Keep an eye on both the bounce rate and navigation bounces. While a higher bounce rate might seem alarming, understanding navigation bounces can provide a more granular view of user behavior and help pinpoint areas for improvement.
4. Analyze Return Visitor Rate:
   • Use the return visitor rate to gauge the effectiveness of changes to your site. A high return visitor rate indicates that your content and site design are compelling enough to bring users back.
5. Leverage Copy/Paste Metrics:
   • Pay attention to the copy/paste metrics to understand which content users find valuable enough to copy. This can guide you in creating more of such content and identifying high-value information.
6. Investigate Exit Metrics:
   • Examine the % exit and total exits to understand which pages users are leaving your site from. This can highlight potential issues with specific pages or indicate where users' journeys end naturally.
7. Optimize Site Performance:
   • Monitor metrics such as average connection downlink, average connection round trip time, average first paint, and average first contentful paint. These metrics can help you understand your site's performance and where you might need to make optimizations to improve user experience.

By following these best practices, you'll gain deeper insights into user behavior and be able to enhance the overall user experience on your site.