Custom milestones are tools that allow publishers to convert business strategies and tactics into actionable steps. They work similarly to mile markers on a road, helping you track progress and understand how far you’ve come. By choosing a focus area and setting a desired outcome based on current statistics, you can start tracking your progress as you implement changes on your website.
These milestones are integrated with Ezoic Recommendations, which can be found in your EzoicAds dashboard. These recommendations assist in achieving your milestones and optimizing your website's overall performance, thereby increasing your potential revenue.
Creating Custom Milestones:
- Access:
Custom Milestones are currently available only to U.S. publishers in Levels 1–VIP within their Levels Dashboard.
- Starting Point:
- For eligible publishers, navigate to the Ezoic dashboard.
- Hover over the Levels box and select "Levels Dashboard".
- From there, click on "Accomplishments" in the left menu and then select the "Custom Milestones" tab.
- Setup Process:
- Click the "Create New Milestone" button to initiate setup.
- Step 1: Select the area you want to improve/track (categories include Revenue, Site, or Video with subcategories such as Total Video Revenue).
- Step 2: Follow guided prompts to select a timeframe (overall or monthly), choose the site from your list of domains, input the desired value to achieve, and optionally name the milestone for easy reference (e.g., Total Video Revenue Goal $50).
- Click "Save" to activate the milestone, which will then appear on the milestone dashboard with a progress circle.
- Tracking and Completion:
- Use filter buttons to display milestones that are In Progress (pink), Completed (green), or view all milestones.
- For overall timeframes, completed milestones will be marked off once achieved. You can archive them by clicking "Archive Milestone".
- For monthly timeframes, milestones will restart at the beginning of each month. Options include updating the goal, viewing monthly progress history by clicking "See Monthly History", or archiving the milestone.
Managing Milestones:
- Editing:
- Click the pencil icon associated with the milestone to make edits. To delete the milestone, click "Delete" in the bottom left corner during edit mode and confirm the deletion.
Utilizing Recommendations:
- For milestones in progress, a clickable link at the bottom left of the card will take you to Recommendations. The table will be filtered to show specific changes you can make to positively impact your milestone and overall website performance.
- From the Recommendations list, you can choose "Fix All" to let Ezoic handle the tasks or select "Fix" or "Assist" to manually update tasks or receive help from an Ezoic team member.
By effectively using custom milestones, publishers can monitor their progress, make data-driven adjustments, and ultimately achieve their business goals.