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Rewarded Ads
How-To/Instructional

Rewarded Ads

Last Updated a day ago
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Introduction
Overview
Contact Information for Further Assistance

Introduction

Rewarded ads are video or interactive advertisements that users voluntarily watch or engage with in exchange for in-app rewards, premium content access, or other benefits. Unlike traditional display ads, rewarded ads create a positive user experience by providing immediate value.

Overview

Note: To skip straight to setting up a rewarded ad on your site, please see the instructions here.


Key Benefits


For Publishers

  • Higher engagement rates - Users actively choose to view ads
  • Increased revenue - Premium CPMs due to high engagement
  • Better user retention - Positive ad experience keeps users coming back
  • Flexible implementation - Can be integrated into various content strategies


For Users

  • Control over ad experience - Users decide when to view ads
  • Immediate value - Receive rewards or access to premium content
  • Non-intrusive - Ads don't interrupt the browsing experience
  • Optional engagement - No forced ad viewing


Guidelines

You are free to choose the reward that you offer to the user. However, there are some restrictions on what you can offer:

  1. The reward may not be a direct monetary item under any circumstance. Examples include cash, cryptocurrency, or gift cards.

  2. The reward may be an indirect monetary item, as long as it is non-transferrable, and only redeemable within your platform, website, or app.

    • Indirect monetary items are items with monetary value that aren't a direct form of payment in the real world. If the reward is a discount or voucher for a physical item, they must not exceed 25% of the item's value.

    • Examples of indirect monetary items include discounts, loyalty rewards or points, product free shipping, product or service free trials, game character extra lives, and game character skins.

  3. Random rewards are allowed with some restrictions:

    • You must disclose the odds of receiving each reward before the user agrees to view the ad.

    • Details on all rewards must be easily accessible to the user.

    • The odds of receiving any reward must be greater than zero.

  4. More than one rewarded ad can be required to be watched back-to-back for one reward, but this must be clearly disclosed to the user before they accept to watch the ads.

You can read more about Google's rewarded ad policies here: https://support.google.com/admanager/answer/7496282


How does it work?

We provide an interface for requesting and displaying the ads (detailed below), and we notify your code when the ad window is closed, and whether the reward was granted, through a callback.

You are responsible for integrating the rewards into your app. This includes asking the user if they want to view the ad, and handling the reward when it is granted. You cannot mislead or incentivize the user to view the ad.

Rewarded ads can be requested to be shown at any time. After requesting, there will be a short delay (1-2 seconds) while we fetch an ad before it is ready to be shown.

They fill the entire display, similar to how vignette ads are displayed. Two key differences are that video ads can be displayed in addition to banner ads, and there is a timer that must be completed before the reward is granted. The time remaining is displayed to the user as it counts down.

The user can close the ad at any time, but if it is closed before the timer is up, the reward will not be granted. The user will be prompted to confirm that they want to close the ad early and forfeit the reward.

The ad remains on screen after the timer has expired, at which point the user can close the ad without forfeiting the reward.


How can I set up a Rewarded Ad on my site?

To set up a rewarded ad on your site, please see the instructions here. The code will need to be customized according to your site and what reward you want to offer your users. For those with little to no technical knowledge, we encourage you to plug our quick start code into ChatGPT alongside your requirements. Some iteration may be required. 

You can also check out some examples for inspiration under EzoicAds > Rewarded Ads > Examples.


Analytics

Track your rewarded ads performance and optimize your implementation using the Rewarded Ads Report in your Dashboard.

Contact Information for Further Assistance

If you need further assistance with Rewarded Ads, please log in via https://support.ezoic.com/ to make use of our dedicated resources for support. We're here to help!

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