Display Ads
Display ads are the most common type of ad and include image or video advertisements of various shapes and sizes. Unlike search advertising, which uses a pull approach where users are actively seeking specific products or services, display advertising employs a push approach. Here, users are purposefully targeted either through remarketing campaigns or because they are browsing websites relevant to the advertised offer. Here's an example of a display ad on a webpage:
Anchor Ads
Anchor ads are site-wide ads available through EzoicAds and are primarily used on mobile devices. These ads stick to the bottom of the screen regardless of scrolling, ensuring they remain in view. Anchor ads can significantly boost income due to their persistent visibility.
Sticky Sidebar Ads
Sticky sidebar ads float along with the user as they scroll, keeping the ad in view for a longer duration, which can lead to higher CPM and increased click-through rates. Make sure to place the 'Sidebar Floating' unit at the bottom of the sidebar without any content beneath it, otherwise that content will be covered as the sidebar floats.
Vignette Ads
Vignette ads are full-screen advertisements that appear between page loads and can be skipped by users at any time. These ads are shown when users leave a page, ensuring that the loading time of the destination page is not affected. Only one vignette ad is displayed per user session.
Side Rails
Side rails are ads that appear on the left and right sides of a desktop screen, moving as the user scrolls. These ads are suitable for websites with a central column and ample space on both sides, provided the screen is wide enough to accommodate them.
