The For Nerds page gives you a behind-the-scenes look at how Ezoic optimizes your site's ad revenue. Think of it as a window into the AI and auction systems that help determine how much advertisers bid for your inventory — the per-site, per-user, per-auction decisions that normally happen invisibly.

It is not a settings page. You cannot change floors, partners, or configurations here. The page exists purely to show you what Ezoic is doing and why, using live data from your own site.

Each card on the page covers a different optimization system. Most cards have a View Details link for a deeper breakdown, and an info icon that explains the section in plain English. If your site doesn't have enough data for a particular section, that card will show a "No data available" message — this is normal, especially for newer sites or lower-traffic domains.

Top Auction Pricing Factors

Ezoic does not apply a single floor price across your entire site. Instead, it builds a custom pricing model from your site's own auction data, using combinations of signals to price each impression as specifically as possible.

The card shows a hierarchy of model levels — L0, L1, L2, L3, and so on — where each level represents a different combination of signals such as ad position, country, device, browser, referrer, or content group. Each level also shows a coverage percentage, meaning the share of your impressions that can be priced at that level of specificity.

The system works from the most granular level down. If there isn't enough data for a highly specific combination, Ezoic falls back to a broader level. The goal is always to price as specifically as the data allows.

View Details shows a breakdown by factor combination, including impressions, publisher RPM, a confidence meter, and a relative floor meter.

• Confidence reflects how much data backs a pricing segment — higher confidence means less uncertainty.
• Relative floor compares that segment's floor to others at the same model level. Higher floors generally indicate stronger advertiser demand for that segment.

Ad Lazy Loading

This section shows how Ezoic decides when ads should load as a visitor scrolls down the page. Loading ads too early can hurt page speed and viewability scores. Loading them too late can cause missed impressions. Ezoic tests different loading configurations and routes more traffic toward the ones that perform best.

The card shows top configurations by device — desktop and mobile are handled separately — along with the traffic percentage assigned to each configuration and a confidence score.

Key terms:

• Fetch margin — how far before an ad enters the viewport Ezoic begins fetching the ad creative.
• Render margin — how close the ad must be to the viewport before it actually renders.
• No Lazy Load — a control configuration where ads load immediately, without waiting for scroll position.

View Details shows the full ranked list of configurations with pageviews, rendered percentage, viewability, clicks, CTR, and confidence.

Ad Partner Optimization

This section shows which demand partners are competing most effectively for your inventory — specifically, who is winning auctions and how often.

Partners are split into two types:

• Client-side partners run in the visitor's browser. They may have richer user and browser signals but add some page load cost.
• Server-to-server partners run through Ezoic's infrastructure. They are lighter on page speed but have less direct browser context.

Key metrics:

• Wins — the number of auctions a partner won.
• Win rate — how often a partner wins after bidding.
• Bid rate — how often a partner submits a real bid when called.
• Participation rate — how often a partner entered available auctions.

A healthy setup typically has multiple partners participating and winning. Competition between partners is what drives prices up — one partner dominating everything is not ideal.

Bid Floors

This section shows how Ezoic's AI-managed bid floors have moved over the last 7 days, broken down by device and primary traffic country.

The card shows floor trends for desktop and mobile separately, along with the percentage change in floors over the period.

View Details expands to the top countries with 30-day trend charts comparing floor movement against RPM movement, impression volume, and percentage change by device.

One important point: declining floors are not automatically a problem. If advertiser demand softens, lowering floors keeps auctions competitive and protects total revenue. A floor that is set too high can cause you to lose auctions entirely. The goal is not the highest possible floor — it is the floor that generates the most total revenue.

Contextual Targeting

This section shows how Ezoic classifies your site and its pages for advertiser targeting purposes. Advertisers pay different amounts depending on what a page is about, so accurate content classification directly affects the demand your inventory attracts.

The card shows your site's IAB content categories and associated keywords. View Details breaks these down further with publisher RPM by category and keyword, impression volumes, and relative value bars.

Keyword types:

• Primary keywords — broad topics that describe the page.
• Secondary keywords — more specific subtopics.
• Commercial keywords — keywords that suggest purchase or transaction intent. These tend to attract higher advertiser demand.

Auction Floor Distribution

This section proves that Ezoic is pricing your impressions individually, not applying one blunt floor across the board.

The card shows the number of distinct floor CPMs used across your impressions in the last 7 days, the total impressions included, and the most-used floor CPMs. A distribution chart shows how impressions are spread across low, mid, and high floor ranges.

View Details lists every distinct floor CPM used, the impression volume at each floor, and a search box if you want to look up a specific CPM value.

Identity Sources

This section shows which identity providers are active across your ad impressions and how much of your inventory they cover.

The card lists active providers — which may include UID2, LiveRamp, ID5, Criteo, PubMatic, Yahoo ConnectID, and others — along with total impressions and coverage percentage for each. An Ezoic tag indicates where Ezoic helped generate or attach that identity signal.

Identity signals make your inventory more addressable. When advertisers can recognize users in a privacy-safe way, they can bid more confidently — which generally means higher CPMs for that inventory.

Ezoic Identity Graph

This section shows how Ezoic's identity graph is resolving and enriching your traffic beyond the first-party data your site collects directly.

The card shows resolved pageviews, the percentage enriched with identity tokens, and a breakdown by match type.

Match types:

• Deterministic — a higher-confidence match based on an exact, privacy-safe signal.
• Probabilistic — a model-based match using behavioral or environmental patterns.
• New User — a visitor that could not be matched to a previous profile.

Enriched means Ezoic added additional identity tokens to the ad request for that pageview. This helps publishers benefit from identity infrastructure they wouldn't have access to independently.

Why Some Sections May Show No Data

If a card shows "No data available," it is usually for one of the following reasons:

• Your site does not have enough recent volume for that section to produce meaningful output.
• The selected domain does not have that optimization type active.
• The data window has not yet filled for your domain.
• The section depends on a model or rollup that has not yet produced results for your site.

This is most common on newer sites or domains with lower impression volumes. As your site grows, more sections will populate with data.

Important Notes on Date Ranges and Interpretation

Different cards use different date windows because each system requires a different amount of data to be meaningful. Most sections reflect the last 7 days of activity. Some detailed views use 30 days where longer-term stability is needed. None of the data on this page is real-time.

No settings can be changed from this page. If you want to act on what you see here — for example, if you have questions about your identity coverage or partner mix — reach out via support.