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What is the Ad Restrictions app?

Modified on: Wed, 29 Mar, 2023

The Ad Restrictions app allows you to place limits on the number and type of ads that are shown on a landing page or user session based on referral source simply by creating a 'ruleset'.


Rules will allow different ad combinations to be shown, either on the landing page or across the whole user session. The App tracks the traffic referral source applies the rules you create and restricts the number and type of ads accordingly.

So, for example, if you are running a campaign on Facebook, you can generate a rule based on your Facebook campaign UTM. In this case, the ads will be restricted to traffic arriving at the page from Facebook, but will not restrict ads to users arriving from other social, organic, or direct traffic sources.

Creating a Ruleset

To create a ruleset, go to the ad restrictions app and click 'ADD NEW RULESET' where you can specify whether or not you want to display native ads, and how many ads you want to display as a maximum: 


Here, you can also select whether or not to apply the rule to a landing page or for the entire user session. Click "Next" to set up your rule and pattern type. When you're happy, click "Create Rule" to now see your new ruleset in the main ad restrictions menu: 


Configuring a Referral Source Target

To configure the referral source you'd like to apply the ruleset to, select "edit rule" under action, and click the pencil icon indicated below where you'll be prompted to enter the Referrer or UTMAfter configuring Click the 'Update rule' button at the bottom.



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