Selling a website can be a complex process, especially when it involves advertising accounts such as AdX and AdSense. In this article, we will explore why AdX accounts cannot be transferred when you sell your website on Ezoic, according to Google policy. We will delve into the implications of this policy, how it impacts both buyers and sellers, and why adhering to these guidelines is crucial to avoid potential issues, including account bans. Understanding these factors can help you make more informed decisions when selling your website and managing your advertising accounts.

AdX and AdSense accounts are non-transferrable according to Google's policy. Engaging in the transfer of these accounts can result in both current and future Google accounts being banned, which Google considers fraudulent behavior. Despite the common practice among publishers of swapping usernames, passwords, and payment information, such actions remain against Google's policies, and Ezoic cannot assist in facilitating these changes.

Specifically, Ezoic is unable to swap AdX accounts due to the complexity involved. Advertiser bids are primarily based on historical Real-Time Bidding (RTB) data, which is tracked by publisher ID. When a publisher changes their ad account, this ID changes, leading advertisers to treat the website as a new entity without historical data. Consequently, this can result in a loss of revenue if the site has previously enjoyed high EPMV (Earnings Per Thousand Views) from these ads.

Ezoic’s optimization process during testing includes training ad exchanges and header bidders to bid competitively, creating a sense of scarcity in inventory. Changing ad accounts would result in the loss of this crucial historical data, negatively impacting the competitive bidding process that Ezoic has established.

To ensure compliance with Google's policies and to avoid any potential issues, adhere to the following best practices when managing your AdX and AdSense accounts:

1. Do Not Transfer Accounts: AdX and AdSense accounts are non-transferable. Transferring accounts or swapping payment information is against Google's policies and can lead to account bans for both buyers and sellers. Always use the original account holder's information.
2. Avoid Swapping Usernames and Passwords: Despite the common practice among publishers, swapping usernames, passwords, or payment information is prohibited. Adhere strictly to using your original credentials and payment details to avoid any policy violations.
3. Maintain Consistent Ad Accounts: Do not change ad accounts even if you have an established high EPMV (Earnings per Thousand Visitors). Changing ad accounts can lead to a loss of historical RTB (Real-Time Bidding) data, which negatively impacts advertiser bids and can result in decreased revenue.
4. Leverage Historical Data: The historical data associated with your ad account is crucial for maintaining competitive bids from advertisers. Ensure that you retain this data by consistently using the same ad account and avoiding any changes that could reset your publisher ID.
5. Understand Ezoic's Optimization: Part of Ezoic’s optimization process involves training ad exchanges and header bidders based on historical data. Changing your ad account disrupts this process, leading to a loss of optimization and potentially lower bids from advertisers.

By following these best practices, you can optimize your ad performance while ensuring compliance with Google's policies.