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Why changing your theme can impact revenue

Modified on: Thu, 17 Jun, 2021

It’s not just AI. Bidding from advertisers in the real-time bidding protocol is based on historical data. The placements on your site have recorded bids and Ezoic can use AI to help build the value of that over time. When the layout changes, it erases that bidding history in the exchanges. Ezoic can help build it up once again, but it’s not Ezoic that simply has to relearn. The only way to essentially speed up the process is to get more traffic so more historical data can be learned from and iterated upon.



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