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You may be asking this question if you have began using Ezoic's Layout Tester. The Layout Tester tool alters the appearance of your website to determine what works best. We will try a wide variety of options at various times, including different looks-and-feels, menus, logos, colors, layouts, widths, etc. We then measure the response of your visitors to determine which one they like the best.
It is important to remember that tastes vary widely for person to person. Something that you may not find appealing may work the best for your users. It is also important to remember that we will test a large number of experimental layouts on your site. What you see may not be what others are seeing and may not be what ultimately ends up being your visitors' favorite.
We ask that you be patient and let the optimization system take the subjectivity out of design and objectively decide what works best.
For more information on the Layout Tester tool and Ezoic see the links below: