Why should I self-host my videos with Ezoic's Video Player? What makes Ezoic’s Video Player better than others on the market?

Modified on: Fri, 30 Apr, 2021

- We don’t use third party services to run our video solution (and this gives publishers full control over Ezoic’s monetization optimization and player features)

- Earn more revenue by having the video indexed on your own site, not YouTube

- Improve UX and SEO by implementing video when it adds value and not when it doesn’t

- Intelligently increase revenue using video without damaging your site long term with the power of machine learning

Hosting your videos on YouTube is not only giving Google your content for free but also giving away your audience.


By using Ezoic’s new Video Player, you can take back the control of your content. Most importantly, Ezoic videos are ranking in Google--both in the videos search and in the unified search. This increases traffic to your site and has the potential to help other organic rankings. When you add YouTube embeds on your site for your videos, then users in Google search are sent to YouTube instead of your website. This limits the user to engage with additional content from your site, show them the article contents that go along with the page where the video is displayed, show your own video ads, and show your own display ads.


YouTube effectively steals the user, and they may or may not allow you to monetize.


Without a doubt the biggest con of hosting all your video content on YouTube is that YouTube has the power to de-monetize your content (and whole channel for that matter) without any reasons, and oftentimes it's extremely difficult to combat this decision. While you still own the raw video you produce, YouTube has the power to decide who (and what) is allowed on their platform. Also, when someone watches your video on YouTube, you might get a percentage of the video revenue. When they watch it on your site you get the video revenue, the display ad revenue from the page view, and additional ad revenue from other pages they might view or when they return. On YouTube, most of the related video content is someone else's.



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