How does Google AMP (Accelerated Mobile Pages) work?
Who sees Google AMP pages?
Here’s where things get a little bit confusing. 100% of users from Google search will see the AMP friendly version of your site, but users from other sources (Facebook, Yahoo, Bing, etc.) will see the original mobile version of the site.
What does the Ezoic AMP converter do?
Example: If testingamppages.com wants half their traffic to go to their original mobile and half to go to AMP pages and has 50% of traffic from Google Search, and 50% of traffic from other sources (as mentioned: Facebook, Yahoo, etc.) then that full 50% from Google Search will see AMP pages, and the other 50% will be split. So, 25% of “other” traffic will see AMP pages, and 25% will see the original mobile site. This means that, in the end, 75% of traffic will see AMP, and only 25% will see the original mobile site.
The major benefit here is that you can see how AMP pages do against original mobile pages on the same type of traffic. It allows an apples to apples comparison.