Ezoic Ad Tester is a great way to use the power of multivariate testing on your website. Using Ezoic Ad Tester, you can create up to 100 potential ad units, place them on your site, and let Ezoic's system test the different combinations of sizes, locations, types, and quantity of ads, to find what works best for each user that comes to your site.
Ezoic’s system is always balancing revenue and user experience, so it will determine the optimal number of ads based on the specific user, and which combination of sizes and locations maximizes revenue while improving user experience. For example, if you have 20 placeholders on a page, Ezoic’s system may determine that the optimal number of ads for User A is 4 and for User B is 6.
Go to http://www.ezoic.com/start.php to create an account and get started.
The setup wizard on your dashboard will help you keep track of what step you’re at when setting up your site with Ezoic:
Step 1: Integrate
In order to Use Ad Tester, you must be integrated with Ezoic.
Step 2: Enable Monetization.
In order to gain access to Ezoic’s Ad Testing technology, you will need to click the enable monetization button.
Step 3: Set up Ad Testing.
Step 3a: Wrap your Existing Ads
A guide to wrapping your existing ads can be found here.
Step 3b: Add Additional Testing Locations with Ezoic's Placeholders
After you’ve wrapped your existing ads, the next step is to include additional locations to be tested by Ezoic’s system. You have two options to do this:
i) Manually add placeholders
ii) Use Ezoic's Chrome Extension to do this for you
More info on both options can be found here.
Step 4: Apply for Google's Ad Exchange
Once you've integrated your site, you'll be able to fill out the application for Google's Ad Exchange (Step 4 in your Ezoic Dashboard). This is a requirement to work with Ezoic and gives you access to Google's premium ad marketplace along with all of our other demand partners and header bidding providers. A guide on applying to Google Ad Exchange can be accessed here.
Note: It can take anywhere from 4-6 hours for the approval to go through, but you can continue setting up while you wait!
Step 5: Turn on Ezoic's Ad Tester
Once you're happy with all your ad placements, go to 'Turn On/Off Settings' which can be found under Ad Tester, in the monetization tab.
You can turn Ad Tester ON by clicking on the On/Off slider beside each device. The percentage of traffic that is sent through the Ezoic platform can be adjusted when you turn on a device by navigating to the settings tab on the main dashboard.
Any changes must be saved before leaving the page.
Note: In order to use Ezoic Ad Tester, you must be integrated with Ezoic and signed up to Google Ad Exchange.
Step 6: Patience
As with all testing, it will take time for the Ezoic Ad Tester to test all the possible combinations and find the best ones. Depending on your website's traffic and the number of positions and sizes that you try, this can take anywhere from 6 weeks to 6 months.
To give you an idea of how many combinations you're testing, please reference the following chart. This chart assumes 3 possible ad sizes for each placeholder:
Number of Ad Placeholders
Number of Combinations to Test
Please click here for further tips and tricks on optimising your site with Ad Tester.