Experiments Graph Overview
The graph itself is simple and shows each layout experiment in a different color. The more a color is shown, the more users are seeing it. This is for a site's optimization over almost a year, which is why it looks like a lot to take in. You can toggle between screen sizes - by clicking on the desktop / tablet / mobile button and change the date range too.
After gaining enough data 'best fit' is 'promoted'. When a site has a 'best fit', the system sends it more traffic so it can begin to improve the income and UX overall. The remaining traffic is for more testing - and finding new winners over time.
Experiments - Early results Table
Why did Oilfish get to rank top? It depends upon the goals set in the optimization preferences. The system scores each layout using the optimization preferences (goals) chosen by you.
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