The Value of User Experience
In the world of digital publishing, user experience is a key cog in everything from digital revenue to website traffic. The measurement and metrics associated with user experience have a proven and recognized correlation with everything from session value to search engine ranking position. In this case
study, we took a deep look at one of the mainstay metrics publishers use to measure user experience, pageviews per visit (session).
The goal of the study is to determine what methodologies may prove most effective in increasing the value per visitor from efforts to increase visitor pageviews per session; and what negative affects may lie in artificially inflating these metrics on a digital property.