Reporting & Statistics

'Where can I see the CPM data?'
Many ad professionals look at things like RPM and CPM as metrics to help them optimize their ad earnings. Through years of research, Ezoic has learned that ...
Thu, 11 Jul, 2019 at 9:49 AM
How To Read Ezoic Results
  Experiments Dashboard   Experiments Graph Overview The graph itself is simple and shows each layout experiment in a different color. The ...
Fri, 12 Jul, 2019 at 9:56 AM
Statcounter Visits Vs. Google Analytics
To put it simply, Statcounter is a server-side stats package that tends to count everything (bots that send a request to the server included), and tends to ...
Thu, 11 Jul, 2019 at 9:51 AM
Why Is Time On Site Different To Google Analytics'?
Unfortunately, Google Analytics' measurement of time on site does NOT take into account the last page viewed by a user. For example: EXAMPLE 1: 1. ...
Thu, 11 Jul, 2019 at 9:52 AM
What Is A PV (Page View)/Visit?
Google Analytics measures how many pages are seen by each user and Ezoic uses this as a core metric of user experience success. This average can be impr...
Thu, 11 Jul, 2019 at 9:52 AM
How Is "Performance Vs Old Site" Calculated?
It's fairly straightforward to see how revenue vs. old Site is calculated - it's the comparison of revenue from the experiments on new layouts...
Thu, 11 Jul, 2019 at 9:52 AM
When Are Stats Updated?
The stats (i.e. revenue, visits, traffic, earnings) for each day are updated at midday (PST) the following day. This is because, here at Ezoic, we allow o...
Thu, 11 Jul, 2019 at 9:52 AM