This article is designed to provide detailed answers to common questions about the Google Ad Manager (MCM) review process and approval requirements. Whether you are new to Ezoic or seeking clarification on MCM specifics, this FAQ will cover essential topics such as the review components, the necessity of MCM approval for monetization, the relationship between AdSense and MCM, and interpreting status messages within Ad Manager.

1. How does the Google Ad Manager (MCM) review work?

The Google Ad Manager (MCM) review consists of two components, an account review and a domain review.

MCM account reviews should take no longer than a couple of days, if your review exceeds three days, reach out to the Ezoic team.

MCM domain review times vary, taking anywhere from a couple of hours up to two weeks. If your review exceeds two weeks, reach out to the Ezoic team.

2. Is MCM approval required to monetize my site with Ezoic?

Yes, full MCM approval (both account and domain approval) is required to monetize your site with Ezoic.

3. Do I need an AdSense account to be MCM approved?

No, you are not required to have an AdSense account to be MCM approved. However, you cannot be in bad standing with Google/AdSense when applying for MCM.

4. I am already AdSense approved, do I need MCM approval?

Yes, MCM approval is required even if your site is already AdSense approved. MCM and AdSense are two separate processes.

5. In Ad Manager my site is 'ready' does this mean my site is approved?

No, the 'ready’ message does not mean your site is approved. You need to check the Ezoic dashboard for status updates on the MCM domain review.

1. Ensure Continuous Communication: Stay in touch with the Ezoic team if your MCM account review exceeds three days or your domain review takes longer than two weeks. Prompt communication can help expedite the process.
2. Monitor Your Dashboard: Regularly check the Ezoic dashboard for updates on your MCM domain review status. The 'ready' status in Ad Manager does not indicate approval, so rely on the Ezoic dashboard for accurate information.
3. Maintain Good Standing with Google: Ensure that your account is not in bad standing with Google/AdSense when applying for MCM approval. This can prevent potential delays or denials.
4. Understand the Approval Process: Be aware that MCM approval is a two-step process involving both account and domain approval. Familiarize yourself with the timeline and requirements to better prepare for the approval process.