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How Can I See How My Old Site Layout Performs Versus The New Layout Experiments?

Modified on: Wed, 4 Jan, 2023

How Can I See How My Old Site Layout Performs Versus The New Layout Experiments?

To see the performance of your old web layout, go to Experiments. Then, scroll down - you can see how the old website layout (in bold) performed against newer layouts. 


You can see the difference in UX Metrics as well as in site Earnings.

How Is Performance Vs. Old Site Calculated?

It's fairly straightforward to see how revenue vs. old site is calculated - it's the comparison of revenue from the experiments on new layouts against revenue from the old layout. Calculating performance vs old site is not that different - it still uses comparisons of metrics from new layouts against the old, but this time it uses a blend of revenue, time on site, page views per visitor and bounce rate. Depending on whether your optimization settings are Revenue Focused, User Experience Focused, Balanced or Custom, each metric will be weighted to ensure the system promotes layouts in accordance with your desires and goals for the site.

Some metrics are much more difficult to influence than others, so standard deviation calculations are made to ensure the movement of the metric influences the performance results in a proportionate manner.

How Do I Change The Percentage Of Visitors That See Ezoic Layouts Vs. My Old Site?

You can change the percentage of visitors that see Ezoic vs. your original layout by using the sliders in your dashboard under 'Settings' > 'Turn On Ezoic' > 'Update Settings'. You can also choose how much traffic to send to Layout Tester Vs. Ad Tester under 'Design' > 'Layout Tester' > 'Update Settings'.


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