Help Center
chevron_right
Knowledgebase
chevron_right
Analytics
chevron_right
How Ezoic Pulls Information for Article Content Reports
In This Article
Introduction Metadata Standards Steps to Verify Your Content Data FAQs
Informational/Resource

How Ezoic Pulls Information for Article Content Reports

Last updated over a month ago

Introduction

Big Data Analytics offers unique insights that go beyond simple pageview counts. You can see how specific Authors, Categories, and Publication Dates impact your EPMV, Bounce Rate, and Engaged Time. To generate these reports, Ezoic’s "Content Crawler" scans your site’s code to find structured metadata. If your site follows modern SEO standards, this data is pulled automatically without any manual configuration.

Metadata Standards

Ezoic primarily relies on two industry-standard protocols to identify article information. If these are present in your site's <head> or body, the BDA reports will populate automatically.

1. JSON-LD (Primary Method)

JSON-LD (JavaScript Object Notation for Linked Data) is the most reliable way for Ezoic to read your site's structure. It is the same format Google uses to create "Rich Snippets" in search results.

  • Author: Scanned via the "author" string or object.

  • Date: Scanned via "datePublished" or "dateModified".

  • Category: Identified via the "articleSection" tag.

2. Open Graph & Meta Tags (Secondary Method)

If JSON-LD is missing, Ezoic looks for Open Graph (OG) tags, which are commonly used for social media sharing.

  • Author: Scanned via <meta name="author"> or property="article:author".

  • Date: Scanned via property="article:published_time".

  • Category: Scanned via property="article:section".

Steps to Verify Your Content Data

1. Check Your Site's Metadata

To see what Ezoic sees:

  1. Right-click on one of your articles and select View Page Source.

  2. Search (Ctrl+F) for ld+json or property="article:author".

  3. If these tags contain the correct names and dates, Ezoic will be able to report on them.

2. Access the Reports in BDA

  1. Log in to your Ezoic dashboard and go to Analytics.

  2. In the left-hand sidebar, click on Content.

  3. Choose from the following sub-reports:

    • Author Metrics: See which writers drive the highest EPMV.

    • Categories: Identify which topics are most engaging for your audience.

    • Published Date: Analyze how "Content Age" affects your revenue (e.g., do new posts or "evergreen" posts perform better?).

3. Troubleshooting Missing Data

If your reports show "Unknown" or "N/A":

  • Missing Tags: Your theme or SEO plugin may not be outputting JSON-LD. Check your SEO plugin settings (like Yoast or RankMath) to ensure Schema/JSON-LD is enabled.

  • Processing Time: It can take up to 24–48 hours for newly crawled metadata to appear in BDA reports.

FAQs

Does this work with the WordPress Plugin?

Yes. Most WordPress SEO plugins automatically generate the JSON-LD that Ezoic needs. As long as your site is integrated, Ezoic will find and pull this data.

What if I use a pseudonym or "Staff" as the author?

Ezoic will report whatever string is found in your metadata. If the tag says "author": "Staff", all revenue for those posts will be grouped under the "Staff" category in Big Data Analytics.

Why does my Author report show URLs instead of names?

This happens if your site uses the rel="author" hyperlink instead of a standard meta tag. Ezoic will pull the URL the link points to. To fix this, update your site to include the author's name in a standard <meta> or JSON-LD tag.

Was this article helpful?

close Enlarged Image