Google One Tap is a simple, user-friendly sign-in tool that allows visitors on Chrome to log in to your site using their Google account with just one click.
This seamless experience reduces friction and is the easiest way to collect high-quality, first-party data.
When used with Ezoic Identity, our system will hash the visitor's email to protect their identity and pass this hash (typically random letters and numbers) along in the real-time auction to drive much higher CPMs.
This guide will break down how to set up Google One Tap for your site, so you can start benefitting from better ad targeting that increases revenue potential while remaining privacy-compliant for your audiences.