Ezoic's system is designed to ensure that the number of ads displayed on your site aligns with your preferences and Google's policies. You can control this through the Max Ads Per Page app found under EzoicAds > Ad Restrictions.
![](https://support-osticket.s3.us-west-1.amazonaws.com/article_uploads/MEs9DrbbWj1Gy0%2BwkjYeAInJI54%3D_iVqsYi9VqUJ3aT3ASJYtvw%3D%3D?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIARCESARAITJPCCWS7%2F20240907%2Fus-west-1%2Fs3%2Faws4_request&X-Amz-Date=20240907T235657Z&X-Amz-Expires=900&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEBAaCXVzLWVhc3QtMSJIMEYCIQDMEFO8YXSxMvBLOGjBHxTKGi2nAHoiJQs8t09T6mTfJgIhAPyVq9XsoMzjb%2BtuqKT9XUBeHM2dPmGjchhW%2BusPbrXWKrsFCDkQABoMMDczMzIwNjYzMDU3Igz%2F7kqZnQLrJNTbP8UqmAX31ybBb9%2BBcnNFRA1417ZVlcYL4BJMdqiP9xMLZlcvpB8KnQHr7BJCb8mLSlkTOV07v5hKMVAB31ZjiJVyoyXx%2BXVKANBSclsXv%2BKBv%2FJvbSrCwgHZkv9VFIhurK25fXkzkRhxrZdgCKUkWZvYl8JMtOqCtrj64M3YqJqFEB6EcdzC9DLX3iEdRvhIpRhOotGFtxrJBOK5aemGjwkGZ3KLP1x%2FB0ihia4KFMyc429wu79bVoZsu0Je67FkrP7WiH%2F1em2KFkNq%2FxDjVpMnTPRg2rvd9OtC6%2FYhbJnp9IavPMy3pAJ%2FcmfDp%2F7DgN5dEJ1DvZiMmjhN5NOQ8%2FGZRQ90jfDBBx5yw%2FtJe%2FOVk3rHOuWP3%2FHI%2BYL3cq0v9IE9qGllNRxyAc6011Fm6FfhAbMsPeSVamyZkeMkaQa6dXUKzVGUWK3iGdZbW%2BNe07jL1Gr6lpRT5AhnkedzveZCeAeaBYbb2cLgAdt6iPW2toShASTTpsnbhdhihxtDeA46sVahjbtIyofXT2BjeZ%2BzeRcu5w5179ND3p%2Fr7nlihDh8io9dz7kNNMBLihTSm0ylanGl7d6D090gE9Zf5%2BQ%2FHhMm%2FBJUFPsU4tuHgfQbuCzmVFKAFulVNmy%2B%2B0mPzoiBvJNwsr%2FbHqZudRmDShV9xEHtAq6afzbWk1MMiUuWPc21igQeuxcHNbmDFPlobxqUtUESdHAW15bbQrXJD6Y%2FPdRwNyDXrUzx99gY7A1pG8FkACKa1kccf%2BsRFz16j%2FSF3n7%2Bju67F%2BXPbuudtKEJzLyO9FAuWg8KvaXr7sh5qFYeOXNGSvmNto7C3fa0EDYzBphlf4diVVGuaQ8vvcdeP1b%2B%2FalmctzQvOodl8rOzAWaHU7UpWnz7jJrMN%2FO87YGOrAB%2B8Zxkxk8D3JCOlbUIv1OPmduucDpshWcW8nLcJGR5V%2BJx96jbu6v1N9gyeftZaqPZYUcA53crh4ByWlbkW2u4Oon4d%2B3JKAZxkX7AgxN7fwEvE78TIAqLTEcK2%2BAHZXRGxf%2FJEWDJ%2F9eBomEA7vfM2cYVPwJgQVLd6jwY0HOB1v9LGRZZ5UR4ARgev1m1fD9fsooHQf2D5PBMoa1ucEGJAK7DWASWQeL2195RN5YHVY%3D&X-Amz-SignedHeaders=host&x-id=GetObject&X-Amz-Signature=68b440402ee75f5e5ed0ebf4d3a640bb2168d0fae26e7e1cdced76e872b9d779)
While you have the option to manually set limits, it is generally recommended to let the system automate this process. This automation ensures compliance with Google Policy, and optimizes user experience and revenue by testing thousands of ad combinations. So even though you may be seeing lots of ads, other users visiting your site may not be seeing the same thing.
This is because website visitors all prefer different experiences when browsing a site. Different ad placements, layouts and the number of ads can have a major impact on user experience metrics and website revenue.
When publishers are seeing ads that they find intrusive or not aesthetic, other users may have a different opinion, but the beauty of the Ezoic system is that instead of picking a location that suits the majority, Ezoic can cater to both people who want an ad in that location and those who don't by leaving the placeholder in place.
Over time the system becomes wise to each user's preferences from the data collected and adapts ad combinations accordingly.
The reason that you as a web owner may be seeing more ads than most is that you most likely spend a long time on the site. Our system may subsequently categorize you as someone with a high ad tolerance, which means you will often be shown more ads, because your behavior on the site differs from the average user and indicates that you don't mind this!
As such, we recommend letting our system do its thing. But ultimately, you're in control, and you can always limit the number of ads displayed on a page.