Are you wondering why your site has been removed from Ezoic due to invalid traffic? This article aims to provide you with detailed information about the reasons behind this action. As we adhere to the same traffic policies as Google, we prioritize removing sites with invalid traffic to safeguard them from irreversible bans by Google Ad Exchange. In recent times, Google has intensified its monitoring of fraudulent traffic. By understanding the importance of maintaining high quality traffic, you'll be better equipped to ensure your site remains compliant and can potentially be re-reviewed by our Platform Quality team.

To ensure the integrity of our ad ecosystem, we adhere to the same traffic policies as Google, which involves the removal of sites exhibiting invalid traffic. Invalid traffic can include fraudulent clicks, bot-generated traffic, and other activities that artificially inflate ad metrics. By removing sites with invalid traffic, we aim to protect these sites from facing a Google Ad Exchange ban, a penalty that is irrevocable and could severely impact a site's revenue and ad operations. The goal is to maintain the value of ad inventory and ensure that ad rates remain at their optimal levels by ensuring only valid traffic is counted.

Depending on the severity of the invalid traffic detected, there may be an opportunity for reevaluation. Website owners must demonstrate to our Platform Quality team that they have not engaged in fraudulent activities and have implemented measures to resolve any issues related to invalid traffic. Upon verification of these corrective actions, our team will conduct a re-review of the website for potential reinstatement.

To ensure your site is protected from invalid traffic and potential bans, follow these best practices:

1. Monitor Your Traffic Regularly: Keep a close eye on your traffic sources. Use tools like Google Analytics to identify and investigate any unusual spikes or patterns that could indicate invalid traffic.
2. Implement Traffic Filters: Set up filters to exclude known sources of invalid traffic. This can help in maintaining the integrity of your traffic data and protect your site from being flagged.
3. Use CAPTCHA: Implement CAPTCHA on your forms to reduce automated bot traffic. This can help in ensuring that the traffic on your site is legitimate. Note that you may need to whitelist Ezoic's IP addresses in order to allow legitimate traffic to pass through.
4. Educate Your Team: Make sure everyone involved in managing the website understands the importance of valid traffic and the steps needed to maintain it. This includes recognizing signs of fraudulent activity and knowing how to report it.
5. Engage with Reputable Partners: Only work with reputable advertising and traffic partners who have a proven track record of providing valid traffic.
6. Regularly Audit Your Site: Periodically review your site for any vulnerabilities or practices that could lead to invalid traffic. 
7. Report Suspicious Activity: If you notice any suspicious activity, report it immediately to your Platform Quality team for further investigation.
8. Stay Updated: Keep yourself informed about the latest trends and changes in traffic policies by following updates from Google and other major platforms.

By following these best practices, you can help ensure your site remains compliant and protected from invalid traffic issues.