Placeholder Guide

Ezoic Customer Service -

Ad Tester allows you to test thousands of ad combinations simultaneously. Rather than manually setting up the different experiments, all you need to do is add placeholders to your site.

A "placeholder" is a potential ad location. 

When you being testing, Ezoic's system will use these placeholders to create new, customized ad combinations for each user. 

We recommend adding at least 10-15 placeholders per page.

Don't worry - that doesn't mean 10-15 ads will show, it just means that the system has the ability to test various ad combinations out of the placeholders provided. 

Placeholders take the guesswork out of running an experiment. Ezoic's artificial intelligence automatically figures out the best ad combination for each individual user using scientific data from your site. 

The more options you give the system to test, the more customized the outcome, which means better user experience for visitors and more revenue for publishers. 

Creating, Optimizing, and Customizing Placeholders

Creating new placeholders can either be done by either manually adding new placholder codes into the site, or with our Chrome Extension. With the extension, you can also preview the placeholders on the site and control the sizes shown on each device.

to create placeholders, navigate to the Ad Test app in your Ezoic account:

STEP ONE: Click the 'Add Display Ad Unit' button to create a new display placeholder.

 

STEP TWO: Select the 'position type' for the placeholders. This lets the system know where the ad is located relative to the page.  

STEP THREE: Enable the devices the placeholder will appear on.

STEP FOUR: Designate specific pages for the placeholder to appear or allow the Ad Tester to automatically reproduce it to similar pages across the site. 

STEP FIVE: Select the ad sizes to test for each placeholder.

 

STEP SIX: Click the 'Create Ad' button. Then simply copy and paste the ad code into the location you want the ad to display on your site. 

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AND REPEAT!

Now that you've created one placeholder, you can repeat the process until you have a variety of different placeholder position types. Alternatively, the Chrome Extension is a great tool to help you do this placement more easily and automatically.

 

If you have any questions regarding your site's performance, or on any of the features listed above, please don't hesitate to reach out to your account manager, or support@ezoic.com.

 

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