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Applying to Google Ad Manager Multiple Customer Management

Modified on: Thu, 20 Jan, 2022

Google has announced that they’re changing the way that Google partners (like Ezoic) work with publishers to manage their inventory. You can read more about why Google is rolling out Multiple Customer Management (MCM) here: https://www.ezoic.com/products/what-does-googles-new-mcm-module-mean-for-publishers/

This article will address how to complete this MCM process if you are an Existing Ezoic Publisher. For new publishers, you can find documentation on the MCM onboarding process here

You can find the MCM component at the bottom of your Monetization Tab:


- If you have a Google Ad Manager Account. In the Google Ad Manager Multiple Customer Management modal select yes to say that you have a Google Ad Manager Account and then enter the corresponding email address and network code. If you're not sure where to find your network code, please follow the instructions here to locate it: https://support.google.com/admanager/answer/7674889?hl=en

- If you don’t have a Google Ad Manager Account but do have a Google Adsense account. Click on the ‘no’ button and enter in the corresponding Google Adsense email address.

- If you don’t have a Google ad manager account or a Google adsense account. Click on ‘no’ and then enter any email address.

Once you have complete this your dashboard will look like this:


When you receive the email from Google it will have a heading like this:


Complete the prompts on the email from Google. Once you are done, you will then see a holding page and in your email you will receive a confirmation email which lets you know that it will take approximately 24 hours for Google to verify your website. 


Once your Google Ad Manager account is approved, Ezoic will submit your sites individually for approval. No further action required on your end after you are approved.


Do I have to follow this process?

Yes, to allow ads on your website from Ezoic you will need to set up a MCM account. This is going to be the same process industry wide.

Why can’t Ezoic do this for me?

This process requires knowledge of the accounts that you have and access to these accounts and so the Ezoic team can’t do this process on your behalf. We are here to help you and so if you do get stuck please let us know and we would be happy to help.

How do I find out if I have an Ad Manager account?

If you aren’t sure if you have an ad manager account  you likely do not have one. However, you can go to this URL in a incognito window in your Chrome browser and then click on the ‘sign in’ button: https://admanager.google.com/


Enter your email address and click on ‘forgotten password’. If you have a Google Ad Manager account this will then prompt Google to send you an email so that you can reset your password. If you don’t have an account with Google for Ad Manager a pop up will appear to say that no account exists.

How do I find my Ad Manager Network Code?

If you're not sure where to find your network code, please follow the instructions here to locate it: https://support.google.com/admanager/answer/7674889?hl=en

When I click on the ‘view request’ button inside the email the link wont open or says that "the account wasn't created" - what do I do?

  1. Check to see you are on a Chrome Browser
  2. Try opening the link in an incognito window

My account has been disapproved - how do I fix this?

It depends on the reason why your request has been disapproved, but you should receive an email from Google explaining the disapproval reason. 

If it is because you already have a Google Publisher account you will receive an email from Google asking you to confirm whether you have closed your existing account(s) or would like to proceed using that existing account.

If you have been denied because of Google Policies, then if you have a named Account Manager/ representative at Ezoic, please contact them.

My account wasn’t approved but I don’t recognise the Ad Manager email address that is listed - what do I do?

You need to open a ticket with Google about this, or if you have a named Account Manager at Ezoic, you can email them directly and they may be able to help you get in touch with Google to identify the other email address. 

The invitation is showing as not valid - how do I get another one?

Please reach out to your named Ezoic Account Manager if you have one, and we can reissue you the invite again.


I put the wrong email address into the modal, what should I do now?

Please create a ticket or live chat and we can withdraw the invite and you can resubmit with the right email.

The modal says that I don’t have an ads.txt set up - how do I fix this?

As part of MCM migration, Google is requiring that sites have an ads.txt file. If our records indicate that you have sites that do not have ads.txt setup you will get a notification in the modal. You will need to set up an ads.txt before you start the migration process.


You can find out how to do this here: https://support.ezoic.com/kb/article/everything-you-need-to-know-about-adstxt

My Google Ad Manager account says Pending: child must accept. What do I need to do next?

Please click on the blue Ezoic link under Parent publisher and then follow the steps to accept the invitation.


What’s the difference between Adsense, Ad Exchange and Ad Manager?


An Adsense account gives you the ability to place ads on your website. https://www.blog.google/products/adsense/adsense-beginners-frequently-asked-questions

Ad Exchange

This is the account that Ezoic asked you to join up to when you first set up your website with Ezoic. This allows you to serve ads from thousands of ad networks on the traffic you send through Ezoic’s testing platform. https://support.ezoic.com/kb/article/applying-to-google-ad-exchange

Ad Manager

Is an account that allows you to manage multiple Google ads accounts from a single page.

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