Google Ad Manager MCM is a mandatory industry standard that allows Google-certified partners like Ezoic to manage your ad inventory. This article provides a comprehensive walkthrough of the MCM setup process. Completing this ensures your site is compliant with Google’s requirements and can begin serving premium ad inventory.

1. Locate the MCM Application

In your Ezoic dashboard, navigate to EzoicAds > Ad Transparency > Google Ad Multiple Customer Management.

2. Identify Your Existing Google Relationship

Select the scenario that best describes your current setup:

• Scenario A: You have an existing Google Ad Manager Account

  • Select "Yes" in the modal.

  • Enter the email address associated with your Ad Manager account and your Network Code.

  • Note: Your Network Code is the multi-digit number found under Admin > Global Settings in your Google Ad Manager dashboard.

• Scenario B: You have a Google AdSense account (but no Ad Manager)

  • Select "No".

  • Enter the email address associated with your AdSense account.

• Scenario C: You have no existing Google Ad accounts

  • Select "No".

  • Enter your preferred professional email address.

3. Accept the Invitation

After clicking "Send Invite," Google will send an invitation to your email address.

1. Open the email from Google Ad Manager and click the "View Request" link.

2. Follow the prompts to either sign in to your existing account or create a new "Child Publisher" account.

3. Click "Accept" to authorize Ezoic as your parent publisher.

Important: Once you accept the invite, Ezoic will automatically submit your domains for individual approval. No further manual site submission is required at this stage.

• "Link Not Opening" or "Account Not Created" Error: Google’s invitation links are sensitive to browser sessions. Always use a Chrome browser and consider opening the link in an Incognito window to ensure you are only logged into the specific email address associated with the invite.

• Incorrect Email Entered: If you submitted the wrong email address in the Ezoic modal, contact Ezoic support immediately to withdraw the invitation so you can re-apply with the correct one.

• "Ads.txt Not Set Up" Notification: Google requires a valid ads.txt file to process MCM applications. If you see this error, ensure your ads.txt is properly configured via the Ezoic Ads.txt app before re-sending the MCM invite.

• Unrecognized Email Address: If Google disapproves your account due to a "duplicate account" you don't recognize, reach out to Ezoic support. We can help you open a ticket with Google to identify the conflicting account.

Do I have to follow this process?

Yes. To show ads from Google’s premium exchanges, MCM approval is a mandatory requirement for all publishers across the industry.

What is the difference between AdSense and Ad Manager?

• AdSense: A basic tool for placing ads on your site.

• Ad Manager: A professional platform used by larger publishers and partners to manage complex ad inventory and multiple demand sources.

• Ad Exchange (AdX): The premium marketplace Ezoic uses to fetch high-paying ads for your site via Ad Manager.

My status says "Pending: Child Must Accept." What does this mean?

This means the invite has been sent but you haven't clicked the link in your email to accept. Check your inbox (and spam folder) for an email from Google Ad Manager.

How do I check if I already have an Ad Manager account?

Go to admanager.google.com in an incognito window. Try to sign in with your email. If Google says "No account exists," you are safe to create a new one during the MCM process.

If you need further assistance applying to Google Ad Manager, please log in via https://support.ezoic.com/ to make use of our dedicated resources for support. We're here to help!