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This guide introduces the different ad types that you may come across whilst using the Ezoic system.
The most common ad type, display ads is essentially a blanket term for image / video ads of all shapes and sizes. Unlike search advertising that uses a pull approach where users are actively looking for a product/service similar to yours, display advertising uses a push approach where users who see your display ads are targeted purposefully for those ads, either because of remarketing campaigns or maybe they’re browsing a website that’s relevant to your offer.
Native ads, sometimes referred to as ‘recommended content’ or ‘promoted stories’ are a way of advertising content in a way that is ‘native’ to its environment, i.e. the native ads related, in one way or another, to the content on the page. When used properly, they can be great for income, however it’s important to strike a balance between your native ads vs display ads. In short, it's a good idea to remember that whilst display ads are designed to stand out, native ads are designed to blend in.
Link units are small ads that look like links, they are focused towards the interests of your readers or visitors. Whether or not you have link units on your original site, you can create link units for the Ezoic versions too.
Anchor ads are site-wide ads offered for Ezoic’s Ad Tester App. Anchor ads are ads which stick to the bottom of the screen regardless of scrolling. They are mostly used on mobile. They are a great addition to any site and have been known to increase income substantially. More info here.