The confidence in the results of each experiment is determined by the number of visitors the experiment has received. If the results have reached full confidence, the bar will be green and completely full. If the results are low confidence, the bar will have a sliver of red.
When it comes to testing, it’s important to watch this confidence bar closely. Results with low confidence are negligible. It’s not until the system reaches a high level of confidence that it can declare whether it’s a winning variation or not.
Back to Experiments