GDPR and Ezoic's Consent Management App: How it Works

Emily Willis -

 

The Consent Management App is a free, easy to use application inside the Ezoic App Store that gives Ezoic publishers the ability to configure and setup privacy and cookie permissions for visitors from the EU to help publishers keep their websites compliant with GDPR regulations.

The app will automatically map IPs to locations and switch out ad tags based on visitors’ responses. Please see the links at the end of this article for more information on GDPR and Ezoic. Whilst this app will help keep you compliant for the consents, logging and privacy rules for GDPR, the ultimate legal responsibility for ensuring full compliance remains with each publisher.

 

How Does the App Work?

When you login to your Ezoic dashboard you should see the following notification at the top of your homepage inviting you to get started with the Consent Management App. Click on the link to get started. Alternatively, you will be able to install the app directly in the App Store tab.

 

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When you open the app you should see the following settings appear:

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Settings

Move the sliding controllers to enable the consent dialog boxes.

 

You also have the option to enable the Dialog on Non-Ezoic versions as well as your AMP pages.

 

The App’s unique and sophisticated system will pull in information from any cookie that's being dropped including those from ads on your original setup to help you with your task of managing your compliance.

 

The fourth option allows you to auto-detect the language in which to show the Dialog depending upon each visitor. You can also set a default language that the majority of your visitors use below.



Recommended Settings

 

Consent Management Dialog Enabled: ON

Enable Dialog on non-Ezoic Versions: ON

Show Consent Worldwide: OFF

Use Third Party Consent Management: OFF




Dialog Content Tab

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Here you can find descriptions of the five categories of cookies in use on your site:

 

Necessary

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

 

Preferences

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

 

Statistics

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

 

Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

 

Unclassified

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.



Cookies Tab

 

Under the Cookies tab you must go through and categorize all the cookies on your site. You can do this for Found Cookies and User-defined Cookies.

 

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What Will this Look like on my Website?

 

Once you’ve enabled the app, Ezoic will then show the following Dialog on your website:

 

 

 

Recommended Cookies” will enable re-targeting cookies in order that interests-based ads can show to visitors from the EU.

 

If visitors choose “Allow Necessary Cookies” then contextual ads, based upon the content of the page, will show.

 

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There is also an option to show further details. Clicking on this will expand Ezoic’s cookie terms:

 

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All other personal information collected by your site, for example if you have a comments section or social media links, must be encrypted when stored and you must take measures on your site to ensure the collection of all personally identifiable information is compliant.



If you have any further questions, please don’t hesitate to reach out via our Support centre at https://support.ezoic.com/hc/en-us and a member of our team will be able to assist you!

 

More info:

https://www.ezoic.com/gdpr-consent-management-platform/

https://blog.ezoic.com/gdpr-compliance-instructions-for-digital-publishers/

https://support.ezoic.com/hc/en-us/articles/360004212832-Ezoic-and-GDPR

 

 

 

 

 

 

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