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Improvements to visitor experience metrics are considered to have a positive signal to search engines. We’ve conducted case studies that show Ezoic implementation results in improved search engine rankings.
For example, in January of 2018, we studied 50 new sites using Ezoic that derived the majority of their traffic from organic search. One year later, the average publisher in this group saw an 85% improvement in traffic and a 24% improvement in keywords that ranked in organic search results.