How to enable the IAB TCF 2.0
You can enable your consent management platform to be compliant with IAB TCF 2.0 in the Consent Management app under Settings Tab > Privacy > GDPR settings.
If you were already using an existing TCF 1.0 CMP, Ezoic automatically transitioned the site to TCF 2.0.
What will this modal look like on my Website?
When enabled, the heading and main description should show within the pop up CMP on your site, along with the main usage paragraph. Viewers are able to continue with recommended cookies, manage settings, view the vendor list or view the privacy policy. The average consent opt out is around 2.5%.
The Vendor List
If viewers decide to click on the vendor list, they can access a full list of vendors for your site, and consent to each on an opt-out basis.
When clicking expand (+) on each vendor, viewers can view the purposes, special purposes and features for the data collection from that vendor, to assist with their decision regarding whether or not to consent.
The ‘Legitimate interests’ section is only checked for IAB businesses, and signifies that the company is processing the data based on what they believe is a consumer's legitimate interest in having their data processed.
How do I add my own vendors?
Any additional vendors that are not part of the IAB TCF vendor list should be manually added to the consent modal. The Google additional consent vendors are also available for you to select. This can be completed under the vendor list section by clicking ‘Add New Vendor’.
You are able to input the vendor name, link to the privacy policy for that vendor, and list the special purposes and features. We will provide you with the unique vendor id when you click save.
Once you’ve entered the vendor details into the form and saved, they will appear automatically at the bottom of the vendor list in the CMP. When bringing third party vendors into the page it is advised that you check with the third party to see how they handle consent and if they can integrate with a TCF 2.0 CMP. Many third parties are registered with IAB and will be able to connect with the CMP automatically with no additional action required by yourself.
View Documentation
When clicking ‘View Documentation’ under the Vendor List heading, you will see an example of a consent listener function which you’ll need to implement on your page. This will report the allowed purposes from the CMP, the allowed special features and the list of vendors that have been approved by the user. Generally, when implementing the consent listener for an IAB registered vendor, the instructions for how to complete this will come from the vendor directly.
Consent Data
In the Consent Data section you can download an updated TCF 2.0 consent V2 string, which will provide you with information for all of the vendors, purposes and special features that have been consented to. Additionally, information about which CMP the consent was given on, and information about the global vendor list version that was used, can be found here too.