Rate Your Experience

Ezoic's User Experience Metrics: Explained

Modified on: Mon, 28 Nov, 2022

This article covers all the user experience metrics that you can track in the Big Data Analytics section of your Ezoic dashboard. These are outlined and explained one-by-one. 


Since Ezoic began, these metrics have evolved around our publishers' needs and wants for certain metrics - you asked and we heard! These metrics are only available to Ezoic Publishers. 


Pageviews / Visit


This is the average number of pages viewed during a visit to your website. Pageviews per visit is a solid metric. However, sometimes pageviews per visit doesn't tell us the whole story. For example, if I were to visit a site, and found the exact information that I was looking for on the landing page - I might not view any more pages, but I'm still a satisfied site visitor. This is why we recommend engaged pageviews per visit (see below) over pageviews per visit.


Engaged Pageviews / Visit


This is the average number of engaged pages viewed during a visit to your website. This is a great metric for publishers to track because looking into which landing pages receive the highest number of engaged pageviews can often help spark ideas for new content - i.e. it's easy to detect what it is your users are engaging best with. Want to learn more about engaged pageviews - read our blog post by clicking here!


Average Visit Duration


The average time a user spends on your website. This is sometimes referred to as 'session duration'. When creating or updating your content, it's considered best practice to keep in mind how you could extend your 'average time on site' metric, i.e. creating more original and rich content.


Average Engaged Time / Visit


The average engaged time a user spends on your website. 'Engaged' time is considered when the visitor is actively on your site and not in another browser or tab. It's when they're scrolling / moving the mouse around the screen and actively engaging with the site's content.


Bounce Rate


The percentage of visits that are one page only. A 'bounce' is defined as single page visits where the user leaves in less than 30 seconds. We think that if someone spends more than 30 seconds on your site, they found something that is interesting and shouldn't be counted as a bounce. A much more telling metric for bounces is Navigational Bounces (see below).


Visit Navigation Bounces Per Visit


This metric tracks the average number of navigational bounces during a visit. A navigation bounce tracks if a user navigates to an unintended page and then clicks straight back. This metric is very similar to 'bounce rate' above - but in much more granular detail. Navigation bounces give publishers a more in-depth look at how users are engaging with the site - additionally, navigation bounces are more difficult to exploit. You can find more info on navigation bounces here.


Return Visitor Rate


This is the percentage of return visitors to your website, i.e. visitors that are not first-time visitors. This is a great metric for determining how different changes to your site and its content affect user intent.


Bounces

The total number of times users leave the site immediately after beginning the visit.

Copy & Pastes


The total number of copies & pastes made during a visit.

Copy / Pastes Per Visit


The average number of copy or paste actions performed during a visit. This metric is really interesting to see how users are engaging with your content, i.e. which pages are they copy/pasting most from, and at what time of day? This metric can help provide you with information on what type of content users might want to see more of!


Engaged Pageviews

The number of pageviews where the user interacted with the page for a minimum of 10 seconds.

% Enters

The percentage of users who entered your site through the given page (% enters=entrances/pageviews).


Entrances

The total number of times users entered your site through the page.

% Exit

The percentage that users exit your site from the given page (% exits=exits/pageviews).

Exits

The total number of times users exit the site from the given page.

Pageviews

The total number of pages viewed for the time period.

Return Visits

The estimated total number of visits from users that have visited the site before.

Average Content Viewed Percent

The total percentages of the content on the screen (vertically) that the user has viewed.

Shares

The total number of shares.

Shares / Visit

The rate at which users share information on the site.

Average Visit Duration

The average amount of time a visitor stays on the site.

Average Connection Downlink

The average effective bandwidth estimate in megabits per second.

Average Connection Round Trip Time

The average estimated effective round-trip time of the current connection, the time required for a signal pulse or packet to travel from a specific source to a specific destination and back again.

Average First Paint

This is the average point when the browser first renders after navigation. This excludes the default background paint, and it is the first important metric in site timings

Average First Contentful Paint

This is the average point when the browser renders the first bit of content from the DOM, which may be text, an image, SVG, or even an element.



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