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This article covers all the user experience metrics that you can track in the Big Data Analytics section of your Ezoic dashboard. These are outlined and explained one-by-one.
Since Ezoic began, these metrics have evolved around our publishers' needs and wants for certain metrics - you asked and we heard! These metrics are only available to Ezoic Publishers.
Pageviews / Visit
This is the average number of pages viewed during a visit to your website. Pageviews per visit is a solid metric. However, sometimes pageviews per visit doesn't tell us the whole story. For example, if I were to visit a site, and found the exact information that I was looking for on the landing page - I might not view any more pages, but I'm still a satisfied site visitor. This is why we recommend engaged pageviews per visit (see below) over pageviews per visit.
Engaged Pageviews / Visit
This is the average number of engaged pages viewed during a visit to your website. This is a great metric for publishers to track because looking into which landing pages receive the highest number of engaged pageviews can often help spark ideas for new content - i.e. it's easy to detect what it is your users are engaging best with. Want to learn more about engaged pageviews - read our blog post by clicking here!
Average Visit Duration
The average time a user spends on your website. This is sometimes referred to as 'session duration'. When creating or updating your content, it's considered best practice to keep in mind how you could extend your 'average time on site' metric, i.e. creating more original and rich content.
Average Engaged Time / Visit
The average engaged time a user spends on your website. 'Engaged' time is considered when the visitor is actively on your site and not in another browser or tab. It's when they're scrolling / moving the mouse around the screen and actively engaging with the site's content.
The percentage of visits that are one page only. A 'bounce' is defined as single page visits where the user leaves in less than 30 seconds. We think that if someone spends more than 30 seconds on your site, they found something that is interesting and shouldn't be counted as a bounce. A much more telling metric for bounces is Navigational Bounces (see below).
Visit Navigation Bounces Per Visit
This metric tracks the average number of navigational bounces during a visit. A navigation bounce tracks if a user navigates to an unintended page and then clicks straight back. This metric is very similar to 'bounce rate' above - but in much more granular detail. Navigation bounces give publishers a more in-depth look at how users are engaging with the site - additionally, navigation bounces are more difficult to exploit. You can find more info on navigation bounces here.
Return Visitor Rate
This is the percentage of return visitors to your website, i.e. visitors that are not first-time visitors. This is a great metric for determining how different changes to your site and its content affect user intent.
Copy / Pastes Per Visit
The average number of copy or paste actions performed during a visit. This metric is really interesting to see how users are engaging with your content, i.e. which pages are they copy/pasting most from, and at what time of day? This metric can help provide you with information on what type of content users might want to see more of!
This is the time it takes the user to download all the elements of that page that are requested. It means that the page and all of its components are complete. It's definitely a metric worth tracking, but Dom Interactive (see below) gives a much more valuable UX insight.
This is the time it takes until the browser has finished breaking down all the HTML and DOM construction is complete. It's the time from last byte of response to when a user can start interacting with a page. At this point, the visitor can see and engage with the content (before some of the images, CSS and other elements are being loaded). More information on Dom Complete and Dom Interactive can be found by clicking here.
Connect To Response Start
The time it takes from when a connection starts and the time to first byte. It's a good metric for publishers to monitor when they have things on their site that require users to leverage data quickly.
It means everything on the page has been loaded but not necessarily finished running.
Navigation To Connect
This is the time between clicking on a navigational link to when the server connects.
This is the time it takes from when a user requests the first byte until the final byte is delivered to them (i.e. all the content / ads / images etc).