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Glossary of Terms and Definitions

Modified on: Tue, 27 Feb, 2024


  • A (record) - A set of DNS records found at the host. You will normally see the site's IP address listed there under the @ hostname value. The www can sometimes be found in this set of records. Required for integration.

  • ads.txt - A file that you can add to your site that verifies that you own it and shows who you authorize to market your ad inventory. Required to show ads on site.

  • AdSense - Google's ad network, primarily CPC ads.

  • API - Application Process Interface. A way for two or more computer programs to communicate with each other.

  • B

  • Big Data Analytics (BDA) - Ezoic's tool which provides analytics data to our publishers.

  • Bounce - When a user opens a single page on your site and then exits without triggering any other requests during the session.

  • Bounce Rate - Single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request.

  • C
  • Compatibility Issues - An issue when our system detects an issue with the site's integration. Some things to check would be that the IP address may not be up to date on Ezoic's DNS records, incorrect SSL settings, or the host or a security layer is blocking Ezoic.

  • Caching - The process of storing a version of a site on a Content Delivery Network.

  • CNAME (record) - A set of DNS records found at the host. You will normally see www value found in this set of records. May be required for integration.

  • Core Web Vitals (CWS) - A set of metrics by Google that measure real-world user experience for loading performance, interactivity, and visual stability of the page.

  • CDN - Content Delivery Networks. A global network of servs which allows you to serve content from the server closest ot the user. Helps with site speed and reduces server load on the host. (ex. Cloudflare).

  • CMP - Consent Management Platform; allows users to opt in/out of cookies.

  • D

  • DNS Records -Doman Name Server. The system that allows browsers, domains, IPs, and origin servers to all communicate together to deliver the page on a device.

  • Density - How closely together ads appear when using automated insertion services.

  • Domain - Name of the website.

  • E

  • EPMV - Earnings per Thousand Visitors. Ezoics preferred metric for earnings.

  • F

  • Flickify - Ezoic's in-house video maker tool that uses AI to convert written content into professional-looking videos. Available for publishers that have an Ezoic account.

  • G

  • GDPR - General Data Protection Regulation. The law passed for EU, EEA, and UK citizens have rights over their digital data including to legally request to see or delete any data we have in our system.

  • Google Search Console (GSC) - A web tool provided by Google that helps website owners monitor, maintain, and improve their website's performance in Google search results.

  • H

  • Host - Origin server where a domain is located (ex. Hostinger, GoDaddy, etc.).

  • Host File - A .txt file to map hostnames to an IP address; used to bypass Ezoic proxy without actually turning it off.

  • Humix - Ezoic's video platform tool built in-house. Used for monetizing videos that you own or by sharing or displaying videos from other publishers on the Humix system.

  • I

  • Integration - Connecting a domain to use our platform allowing implementation of our technology. 3 main methods to integrate include name server, Cloudflare, and through our WordPress plugin.

  • IP address - A unique string of numbers that tells the exact location of the website (ex. 123.456.312.52).

  • J



  • Leap - Ezoic's site speed tool included with all domains integrated with our platoform.

  • Lazy Load - Process in which the loading of ads on a page are staggered to ensure that the user receives the content first (i.e. articles, images, graphs, etc.) so the visitor can begin interacting with the page immediately, whilst other elements of the page (i.e. ads, click/like buttons) load in the background.

  • LCP - Largest Content Paint; Measures the loading performance of a website by tracking the time it takes for the largest piece of visible content to appear on the screen; part of Google's Core Web Vital scores.

  • M

  • MCM - A set of DNS records found at the host. Related to the mailing system for the domain. Required for integration.

  • MX (record) - Google Multiple Customer Management. Platform to connect a publisher's a third party, such as Ezoic, to their own Ad Manager account to help manage their ad inventory. Required to show ads through the Ezoic platform.

  • Mediation - The process to link a publisher's existing ad networks, such as Adsense, with Ezoic. Enabling this will have the publisher's ad networks and Ezoic's own ad partners compete with each other for advertising inventory on the website.

  • N

  • Name server - Integration method with Ezoic where the publisher changes the DNS to point their domain name to Ezoic DNS.

  • NicheIQ - Ezoic's suite of SEO tools to help publishers drive traffic to their sites and inform their content strategy.

  • O

  • Origin error - The origin server isn't providing the site to Ezoic's servers as expected; causes can include mismatch in DNS records, incorrect SSL settings, requests being blocked, or downtime/maintenance at the origin server.

  • Origin Server - The physical location in the world where the website data is stored.

  • P

  • Proxy - When integration with Ezoic is completed, Ezoic sits in between the host and the user.

  • Premium - Ezoic's invite-only program that gives publishers access to pre-negotiated deals made directly with advertisers.

  • Q


  • Registrar - The company that manages internet domain registrations.

  • S

  • SSL Certificate - a.k.a Secure Sockets Layer Certificate; offered through Ezoic cloud integration methods.

  • SEO - Search Engine Optimization; process of improving site traffic quality and quantity from search engines such as Google.

  • T

  • TXT (record) - A set of DNS records found at the host. Required for integration.

  • Topic Suggestions - A feature from NicheIQ's toolset which helps discover content ideas that are relevant to your audience and adds value to your site. Recommended topics are tailored to your site content and authority and are refreshed weekly.

  • U

  • Universal Player - An advanced video format designed for website owners to monetize their video content effectively by maximizing revenue from multiple sources concurrently.

  • V


  • Whitelisting - A method to solve origin errors by having a host accept a specific shortlist of Ezoic IP addresses.

  • Writio - An Ezoic product that is an AI writer to help create SEO optimized articles.

  • Wordsmith - Feature of NicheIQ that helps assist publishers in writing articles through AI. Once an outline is provided by the publisher of the article they want to write, Wordsmith analyzes it and creates an article from that while leaving control of article structure and narritive to the publisher.

  • WordPress Integration - Integration method with Ezoic where the publisher installs the Ezoic WordPress plugin and activates integration from the settings

  • X

  • X-Forwarded-For (XFF) - An alternative method for origin error issues in which the header field is made to see the "real" IP address of the users passed along by a proxy like Ezoic or Cloudflare.

  • Y


  • Zone files - See DNS records.

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