Mediation is a powerful tool that allows your existing ad networks to compete against Ezoic's ad exchange. By integrating your existing ad networks within the Mediation app, you can potentially increase your ad revenue. While Mediation can be enabled for many ad networks, Adsense is the most common network used in Mediation, so we highly recommend linking your Google Adsense account to Ezoic. This integration allows for enhanced competition and optimization of ad performance.
In instances where the Mediation status remains 'Pending' for over 24 hours after linking your AdSense account, it is essential to verify that the email, phone number, and zip code within the Mediation app match the information in your AdSense account. Discrepancies in this information can cause delays.
Additionally, it is important to note that AdSense can remain in a Pending state until your AdSense account successfully competes with and wins against the Ezoic Ad Exchange - so Mediation may be active, but will still appear as Pending until it actually starts earning.