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Mediation Still Pending?
Informational/Resource

Mediation Still Pending?

Last Updated over a month ago
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Introduction
Overview
Tips and Best Practices

Introduction

Are you wondering why your Mediation status is still pending? Mediation is a powerful tool that allows your existing ad networks to compete with Ezoic's ad exchange, potentially boosting your ad revenue. This article aims to provide some common reasons why your Mediation status might still be pending. By the end of this guide, you'll have a clearer understanding of the Mediation process and steps to troubleshoot any pending status issues.

Overview

Mediation is a powerful tool that allows your existing ad networks to compete against Ezoic's ad exchange. By integrating your existing ad networks within the Mediation app, you can potentially increase your ad revenue. While Mediation can be enabled for many ad networks, Adsense is the most common network used in Mediation, so we highly recommend linking your Google Adsense account to Ezoic. This integration allows for enhanced competition and optimization of ad performance.

In instances where the Mediation status remains 'Pending' for over 24 hours after linking your AdSense account, it is essential to verify that the email, phone number, and zip code within the Mediation app match the information in your AdSense account. Discrepancies in this information can cause delays. 

Additionally, it is important to note that AdSense can remain in a Pending state until your AdSense account successfully competes with and wins against the Ezoic Ad Exchange - so Mediation may be active, but will still appear as Pending until it actually starts earning.

Tips and Best Practices

  1. Add Existing Ad Networks: Integrate all ad networks you are currently using into the Mediation app to maximize competition and potential revenue.
  2. Link Google AdSense: Many publishers successfully link their Google AdSense accounts to Ezoic, and it is highly recommended to do so for optimal performance. Refer to the specific guide on linking Google AdSense for detailed steps.
  3. Ensure Accurate Information: When setting up Mediation, ensure that your email, phone number, and zip code in the Mediation app match those in your Google AdSense account to avoid delays or issues.
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