Ezoic provides a suite of features designed to enhance site speed by integrating with Google's site speed recommendations. Here are some of the key features and practices implemented by Ezoic:
- World Wide CDN: Ezoic serves all static content (e.g., images, CSS) from a global content delivery network (CDN). By enabling Ezoic caching within Leap, users can benefit from this feature.
- Amazon Web Services (AWS): Ezoic utilizes AWS cloud computing, including latency-based routing, to ensure that each visitor accesses the site from the closest of ten global data centers (and numerous local data centers), minimizing load times.
- Asynchronous Loading (Lazy Loading): Ezoic employs lazy loading to stagger the loading of site resources. This prioritizes essential content, such as text, to reach readers quickly, followed by images, ads, and other non-essential elements. This approach aligns with Google’s recommendations and significantly improves user experience.
- Combining Resources: Ezoic consolidates external site resources into single requests to reduce latency, thereby speeding up site performance.
- Compressing Resources: External resources, including images and CSS files, are compressed to reduce their file size, aiding in faster load times.
- Cloudflare Integration: As an official Cloudflare partner, Ezoic offers access to Cloudflare's site speed and security features for free. This integration is automatically enabled for sites that are integrated with Ezoic via nameservers.
Site Speed and Lazy Loading
Ezoic acts as a proxy, serving much of the site content via cache and optimizing the loading process to prioritize essential elements. While some online speed tests may show lower scores due to lazy loading, the actual user experience is significantly faster. This discrepancy arises because these tests often measure the time it takes to load all elements, including non-essential ones. However, search engines like Google focus on user experience metrics, which benefit from Ezoic's optimization strategies.