Ezoic offers several features that can positively impact your site's search engine performance. Here are the core aspects of how Ezoic assists website owners:
- User Experience (UX): Google often emphasizes the importance of user experience in their ranking algorithms. Ezoic factors in UX when considering ad placements by considering metrics such as time on site, bounce rates, and page views per user. By focusing on these aspects, Ezoic helps create a better experience for visitors, which can lead to improved search rankings.
- Site Speed Improvement: Ezoic leverages Amazon Cloud's CDN / caching, and delivers next-gen image formats to reduce load times. Although the benefits are often minimal, faster loading sites are favored by search engines, which can lead to increased traffic.
- Video: Flickify allows publishers to create video content to enhance their site engagement and Humix allows you to share video content across the Ezoic network to increase traffic and earnings.
By focusing on these technical aspects, Ezoic aims to assist website owners in improving their site's performance on search engines while providing a better overall experience for their visitors.