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What are AI Placeholders?
Informational/Resource

What are AI Placeholders?

Last Updated a month ago
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Introduction
Overview
Tips and Best Practices

Introduction

Curious about AI placeholders and how they can boost your site's performance? In this article, we will delve into what AI placeholders are and how they harness Ezoic's advanced machine-learning technology to optimize your ad placements. By automatically identifying potential high-performing ad locations on your pages, AI placeholders help fill gaps and increase your earnings. We'll also guide you on how to manage and exclude any misplaced placeholders using the Ezoic Chrome Extension. Let's explore how AI placeholders can potentially increase your ePMV by up to 20% and enhance the overall value of your site.

Overview

Ezoic's AI placeholders are an advanced feature designed to enhance the performance of ad placements on your site. The system automatically generates and tests new placeholders using AI learning technology. This process involves identifying optimal locations for placeholders based on various factors such as page length, word count, and existing placeholder positions. By identifying gaps where additional placeholders could increase revenue, the AI system inserts them strategically.

The effectiveness of AI placeholders lies in their ability to learn and adapt over time, similar to standard EzoicAds features. This continuous learning helps improve the value of your site by determining which locations yield the best results for your visitors.

However, there are instances where a placeholder may appear in an unsuitable location. To address this, you can use the Ezoic Chrome Extension to manage AI placeholders. The extension allows you to preview and exclude problematic placeholders easily. By clicking the dropdown on the offending placeholder and selecting "Do not show on this page," you can ensure that the placeholder is no longer displayed. If there is a need to stop AI placeholders from appearing in a specific location across the entire site, you can follow the guide on creating exclusion filters for placeholders.

Tips and Best Practices

  1. Regularly review the placement of AI placeholders using the Ezoic Chrome Extension to ensure they are positioned optimally and do not appear in inappropriate locations.

  2. Utilize the Chrome Extension to manage and exclude any placeholders that appear in undesirable locations. To do this, click the drop-down on the placeholder and select "Do not show on this page."

  3. If you identify locations where you consistently do not want AI placeholders to appear across your entire site, follow the guide on how to create exclusion filters for placeholders, ensuring a cleaner and more effective ad layout.

  4. Monitor the performance of your site after implementing AI placeholders to understand their impact on visitor experience and site revenue. Adjust your strategy accordingly to maximize benefits.

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