All publishers sending traffic through Ezoic will earn revenue from Ezoic Ad Partners. Publishers who connect existing Ad Partners via the Mediation App will also accrue revenue from these partners as they compete with Ezoic Ad Partners for revenue. Ezoic Premium Members can earn additional revenue from Premium Ad Partners.
Premium revenue is generated through programmatic guaranteed deals with specific advertisers interested in the publisher's inventory. These deals are typically offered at high CPM (cost per thousand impressions) rates, often exceeding $50, but are limited to a specific amount of inventory. Despite being Premium, these deals must still compete in the real-time auction to be displayed.
Premium revenue is calculated by taking the total earnings and subtracting what the publisher would have earned for the same inventory without Premium. This means that Premium earnings are essentially additional earnings on top of the standard revenue.
To view Premium earnings, users can navigate to their dashboard and follow this path: 'Home' > 'Ad Partner Estimated Earnings' > 'View Earnings Report'.
The Earnings Dashboard includes six columns that detail the revenue accrued in the Ezoic account. The "Earnings" column represents the total amount earned during the selected time period; the "Ezoic Ad Partners", "Mediation Ad Partners", and "Premium Ad Partners" columns represent the different sources of that revenue.
Users can further inspect their daily earnings by hovering over the graph in the dashboard.