What is a Sticky Sidebar Ad Exactly?
A sticky sidebar ad remains in the same relative position when users scroll down the page.
It’s a great way to take advantage of your page design to boost your overall ad revenue, especially on longer posts.
As users continue to scroll down, they will see the sticky sidebar ad instead of blank space below your regular sidebar content.
This way you take advantage of the available ad space to earn more.
Here is an example of a sticky sidebar ad on a site:
See how it stays in place as you scroll down the page? That's the 'sticky' bit!
Is it worth it?
In fact, due to high viewability, advertisers will pay a premium to display their ads in this position.
Not only that, you even get to monetize across multiple advertisers. The sticky sidebar ad can refresh automatically, usually every 30 to 120 seconds.
How Can I Add Sticky Sidebar Ads To My Site?
This is rather straightforward. You will first need to make sure that the option for sticky sidebar ads is enabled in your Ezoic dashboard and then add a sticky sidebar placeholder to your site.
STEP 1: VERIFY AD TESTER SETTINGS
Log in and go to the Monetization section to check your General Settings for Ad Tester.
Make sure that Sticky Sidebar Ads are toggled on as shown below.
STEP 2: ADD A STICKY SIDEBAR PLACEHOLDER
METHOD A - WITH THE EZOIC WORDPRESS PLUGIN
If you have a WordPress site, you can use the Ezoic WordPress plugin to set up a sticky sidebar automatically. Click here to learn more.
METHOD B - WITH THE EZOIC CHROME EXTENSION
Alternatively, you can use the Ezoic Chrome extension to add a sticky sidebar placeholder.
Activate the extension in your Chrome browser and then follow the steps below.
1. Cick on 'Create' and 'Select Location'
2. Highlight the area in the sidebar where you want the sticky sidebar placeholder to be
3. Choose 'Sidebar Floating' and click 'Save Placeholder' - you will see a warning to ensure you have no content or other placeholders in the sidebar below this placeholder - make sure that is the case before saving!