The Ad Categories feature in Ezoic enables users to manage which types of advertisements are displayed on their websites. This functionality is analogous to the way AdSense or Google AdExchange operates, providing a level of control to block certain 'sensitive' ad categories that may not align with the website's content or audience preferences.
To access this feature, navigate to EzoicAds > Ad Restrictions. Under Ad Categories Blocked, users can see a list of different ad categories and a pencil icon next to each. By clicking on the pencil icon, users are taken to a screen where they can toggle the visibility of specific ad categories. It is crucial to remember to save any changes made in this screen to ensure that the selected settings are applied.
![](https://support-osticket.s3.us-west-1.amazonaws.com/article_uploads/uf31tOg45NQ-LwBfQxpoSPaJOi4%3D_4cV7lDNvYEg6Lr6fBeKuUw%3D%3D?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIARCESARAIYBQOGDWF%2F20240825%2Fus-west-1%2Fs3%2Faws4_request&X-Amz-Date=20240825T040835Z&X-Amz-Expires=900&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEMT%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLWVhc3QtMSJIMEYCIQDiesz%2ByfaKTQBTC%2FLOaonoRmdHOcOCrh1ePxaMKoOgEwIhAJIoY5C2HZ6HYY6C0gubloe1BPag%2Bm3PdGDdj3Kyrqp8KsQFCMz%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEQABoMMDczMzIwNjYzMDU3Igy7%2BE%2BFPu8gcYoguT4qmAWz%2FWY0hvvTfh2QfuwY2xRjWsJ2pYyaYQbLV%2BXn4g7r2FRPQSTJ55Q22Ko5RFC1H5MHTYEYPW6NpeCOQv7ZfPPokCcHv6wlEbrd0CkBh07CX3aGZ%2BVAiIQFOiP58JF3N37H6VehgPgr1qRIlKuo12DJrzDQwm6mMgYK3KfDnLdhWkIsAYTYlODkFyeXdYDSmv9FE3lPxYugj4%2FBloaEwwUkNPp3Xxm7es7doWV8knmDAJYltWrJyitdCmXRD6OVpNcAhzUmVLCEh4gJ4nCR5AKm4qQQet%2BcNYlbd2ZFOafIo5STY96mWh4syJ3UExmzriQtKqYkUEIXhWpTnzqW2n9nV%2FwbNbSM2HiYq5ltZeznN9bUSNXgyWJJnRiyT2s7clpRAx8Da6A0c%2F%2FwrRxfY%2Bql2zIBPMM1qz1JV%2BLq9ilDx1mjwQfb2vZnlTm6wBhjg5%2FCTNVSPJHDepCGLnBZWaloQ18eORUi%2FUNJga2baZjO99gmuDCRIzUaO%2BfS3cKWSQHHFZM%2BDFlI9%2BukM9jLy%2B31few81ifqysi2Hzf31nAGsHuzoLHpTu29otXiA1YWNaLUpTBFHfJgHnsZCSeKLAHOSIs%2BJPkyA0FhCkt22ZKbMyJwI5Z5s%2B3RaubzjPKhjRely%2BVQ6kKayERFZCn%2Bjbxjeplpxtci7sGEiz%2FCKAWR9x8m0gKK4lLihlvjZtBTpIlSGhGHDDl54Ybgue9ln1cqQDAcZsRSKYXiqkHMp91MJpERtJ80gwdAaifAujZuCBBTAptABsMqoOefC1xVnuommjSTvOz2laC%2FnHx0MGK6fEOuiKha4QlsBap53CoJGXLKQ9elM1c5avz12wkNSjr8YvTDg8dOuOA%2FiDO0SmESqO4FR4Vi0G0vMMHEqrYGOrABvAxxheEWzYb9ozq9z5hsEpuXQG4m%2FXOU7p0khGLEMmQ1RNwyJVxPd%2F3MAHWGHGuokuPWp7xKZLcw927L9Ac1v%2BM5cEribIiinMR20F0irj%2BNrPyAkcFJsPsP6kjlj%2F9MpcQLKQWDJJkkx1u%2FrG6m5SQB4i%2FXZxam5l6d6UjEOADueEPEpHXaR1lIzouA3EZ3TSXQG2ZlzsVQY6NwzbDroUiyG0csT0stFn57K9L%2BUZw%3D&X-Amz-SignedHeaders=host&x-id=GetObject&X-Amz-Signature=65835ca5d8530b6c4b2a07119e82a1349f95690afb627054eaccdade535a6919)
By default, categories such as 'Social Casino Games', 'References to Sex', and 'Sexual & Reproductive Health' are automatically blocked. However, users have the option to enable these categories if they wish, depending on their site's policy and audience requirements.
![](https://support-osticket.s3.us-west-1.amazonaws.com/article_uploads/2bQf3AhCxLSF2LDr3RMCx9xG6mo%3D_l-UbaNdkwYZNMtQn5tOWEQ%3D%3D?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIARCESARAIYBQOGDWF%2F20240825%2Fus-west-1%2Fs3%2Faws4_request&X-Amz-Date=20240825T040835Z&X-Amz-Expires=900&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEMT%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLWVhc3QtMSJIMEYCIQDiesz%2ByfaKTQBTC%2FLOaonoRmdHOcOCrh1ePxaMKoOgEwIhAJIoY5C2HZ6HYY6C0gubloe1BPag%2Bm3PdGDdj3Kyrqp8KsQFCMz%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEQABoMMDczMzIwNjYzMDU3Igy7%2BE%2BFPu8gcYoguT4qmAWz%2FWY0hvvTfh2QfuwY2xRjWsJ2pYyaYQbLV%2BXn4g7r2FRPQSTJ55Q22Ko5RFC1H5MHTYEYPW6NpeCOQv7ZfPPokCcHv6wlEbrd0CkBh07CX3aGZ%2BVAiIQFOiP58JF3N37H6VehgPgr1qRIlKuo12DJrzDQwm6mMgYK3KfDnLdhWkIsAYTYlODkFyeXdYDSmv9FE3lPxYugj4%2FBloaEwwUkNPp3Xxm7es7doWV8knmDAJYltWrJyitdCmXRD6OVpNcAhzUmVLCEh4gJ4nCR5AKm4qQQet%2BcNYlbd2ZFOafIo5STY96mWh4syJ3UExmzriQtKqYkUEIXhWpTnzqW2n9nV%2FwbNbSM2HiYq5ltZeznN9bUSNXgyWJJnRiyT2s7clpRAx8Da6A0c%2F%2FwrRxfY%2Bql2zIBPMM1qz1JV%2BLq9ilDx1mjwQfb2vZnlTm6wBhjg5%2FCTNVSPJHDepCGLnBZWaloQ18eORUi%2FUNJga2baZjO99gmuDCRIzUaO%2BfS3cKWSQHHFZM%2BDFlI9%2BukM9jLy%2B31few81ifqysi2Hzf31nAGsHuzoLHpTu29otXiA1YWNaLUpTBFHfJgHnsZCSeKLAHOSIs%2BJPkyA0FhCkt22ZKbMyJwI5Z5s%2B3RaubzjPKhjRely%2BVQ6kKayERFZCn%2Bjbxjeplpxtci7sGEiz%2FCKAWR9x8m0gKK4lLihlvjZtBTpIlSGhGHDDl54Ybgue9ln1cqQDAcZsRSKYXiqkHMp91MJpERtJ80gwdAaifAujZuCBBTAptABsMqoOefC1xVnuommjSTvOz2laC%2FnHx0MGK6fEOuiKha4QlsBap53CoJGXLKQ9elM1c5avz12wkNSjr8YvTDg8dOuOA%2FiDO0SmESqO4FR4Vi0G0vMMHEqrYGOrABvAxxheEWzYb9ozq9z5hsEpuXQG4m%2FXOU7p0khGLEMmQ1RNwyJVxPd%2F3MAHWGHGuokuPWp7xKZLcw927L9Ac1v%2BM5cEribIiinMR20F0irj%2BNrPyAkcFJsPsP6kjlj%2F9MpcQLKQWDJJkkx1u%2FrG6m5SQB4i%2FXZxam5l6d6UjEOADueEPEpHXaR1lIzouA3EZ3TSXQG2ZlzsVQY6NwzbDroUiyG0csT0stFn57K9L%2BUZw%3D&X-Amz-SignedHeaders=host&x-id=GetObject&X-Amz-Signature=5a873edd68bda33765fa5ff950cb2b04bf8e8d92560298edb1e68c75199cea4e)
It is important to consider the impact of blocking ad categories on potential revenue. The more categories that are blocked, the fewer ad options are available for the site. This limitation can potentially decrease the overall revenue generated from ads, as there will be fewer advertisements competing for space on the site. Therefore, it's advisable to strike a balance between maintaining appropriate content and optimizing ad revenue.