Welcome to our guide on Ezoic's ad partners and the flexibility you have with your own ad networks. In this article, you will learn about the extensive range of advertisers and ad partners available through Google AdExchange that Ezoic offers to publishers. We will also cover how Ezoic's proprietary technologies, such as Ad Mediation and Header Bidding, work with your existing ad partners to optimize your ad revenue. By the end of this article, you'll have a clear understanding of how to leverage these tools for maximizing your earnings and how to track your revenue seamlessly within the Ezoic platform.

Ezoic gives publishers access to over 1,500 advertisers and ad partners through Google AdExchange, working with all leading ad providers and header bidders. The platform includes a header bidding solution and proprietary yield optimization technology to ensure publishers receive the highest bids for their ad inventory. Additionally, Ezoic integrates with existing ad partners through Ad Mediation, allowing these partners to compete against Ezoic’s partners, ultimately helping publishers earn higher ad rates over time.

Ad Mediation and Header Bidding Mediation can be found by going to the EzoicAds section of the dashboard, then the "AdSense | Mediation" section, then the Mediation tab. Lower on the page you can choose between AdSense Mediation (or other networks) and Header Bidding Mediation.

Ezoic allows you to track and report on the revenue earned from your Ad Mediation partners in the Ezoic reporting interface (accessible by clicking "View Earnings Report" on the homepage of the dashboard). This means that you’ll be able to see all your site’s ad revenue in one place and be able to better determine how your decisions are affecting increases in ad revenue.

1. Ensure Proper Ad Mediation Setup: To maximize your ad revenue, ensure that Ad Mediation and Header Bidding Mediation are properly configured. Navigate to the EzoicAds section of the dashboard, select "AdSense | Mediation," and then go to the Mediation tab. Choose between AdSense Mediation and Header Bidding Mediation based on your existing ad partners.
2. Regularly Monitor Performance: Use the Ezoic reporting interface to regularly track and report on the revenue earned from your Ad Mediation partners. Access the "View Earnings Report" on the homepage of the dashboard to view all your site's ad revenue in one place. This allows you to make informed decisions and optimize your ad strategy based on performance data.
3. Leverage Existing Ad Partners: Ezoic’s platform works effectively with your existing ad partners. By allowing these partners to compete against Ezoic’s partners, you can drive higher ad rates over time. This competitive setup ensures you get the highest possible bids for your ad inventory.

Mediation Still Pending?

Google Adsense And The Mediation App